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AN EXPLANATION OF 




AND THE SHIP-DIRECT" PLAN 




"Hallmark/' says the dictionary/' is any mark of genuineness, good quality . . ." 
To make certain of this good quality, Wards have made arrangements with a 
group of the nation's fine furniture manufacturers to ship their furniture direct 
to you. Hallmark Quality Furniture is the same quality as offered by the 
country's leading furniture and department stores. 

"How then," you may ask, "Can Wards offer the same quality furniture at 
prices so much lower than usual retail prices?" The answer is the economical 
"Ship-Direct" plan of distribution that enables you to save considerably on a 
group even after you have paid all freight charges from the factory to your home. 

These savings are made possible because Wards take only one small profit 
with nothing added on for freight handling, or expensive warehouse rentals. 
In addition, you yourself eliminate expensive handling charges by uncrating the 
furniture yourself. 

And remember — if for any reason at all you should find your furniture un- 
satisfactory, you may return it and Wards will refund every cent you have 
paid including all your freight charges. This is Wards 70-year-old policy of "Sat- 
isfaction guaranteed or your money back " See Complete Index on Page 69. 



Printed in U.S.A. 



Copyright 1942 by Montgomery Ward & Co., Inc. 








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HALLMARK QUALITY FURNITURE 



A heritage of beauty from the past . . . designs for gracious living, well-suited to the modern home. "Traditional House" 
furniture (shown on Pages 2 to 40) follows the inspiration of the masters of the 18th century — Chippendale, Sheraton, 
Hepplewhite and the brothers Adam. Charming French Provincial is represented too . . . together with Colonial adapta- 
tions of English designs. What makes this furniture even more attractive today is the modern comfort built into it. Double- 
doweled hardwood frames, welted seams, padded outstdes, hand tailoring, are only a few of the details that assure you 
long-continued satisfaction. Fabrics are shown in Color on Pages 41 and 42. See "How to Order" on Page 70; Free Deco- 
rating Service on Page 69 Time Payment Terms and Shipping information in current Price List. 

For Prices see current Price List under Page 3. 



/, Lamp Table: All Mahogany with Inlays of Satinwood around top 
and on legs; beautiful urn-shaped inlay design on apron. Lustrous 
rich hand-rubbed finish. Brass metal gallery around top. Top 22 in. 
diameter. Height 27 in. See current Price List 266 HV 73135 

2. Sheraton Sofa.- Actual reproduction of original Sheraton design 
. . . adapted with down-and-feather full-length seat cushion, deeply 
padded innerspring back and base to provide the utmost in modern 
comfort. Carefully executed in every detail — an impressive piece for 
the finest living room. Solid Mahogany trim with graceful reeding 
and fine carved detail. Nail-on-Nail trim. Moss and Cotton filling. 
Brass-tipped legs with casters. Shown in Grade B-23 Striped Rayon 
and Cotton. Available with reversible one-piece down-and-feather 
seat cushion (as shown) ... or three individual reversible Inner- 
spring cushions Size. 74 in. long; seat 68 by 23 in. Arm ht. 27 in. 
Entire ht. 32 in. Prices quoted in current Price List under Page 3. 
266 HV 70085— Grade A Fabrics. 266 HV 70086— Grade B Fabrics. 
266 HV 70087— Grade C Fabrics. 266 HV 70088— Grade D Fabrics. 

3. Sheraton Coffee Table: All Mahogony. Oval shaped with beauti- 
ful turned and tapered legs. Handsome Dark Green genuine Leather 
top, hand-tooled edges with antiqued gold In design. Brass feet and 
casters. Top 34 by 22 in. Height 171/* in. For Price see current Price 
List under Page 3. 266 HV 73137 



4. Sheraton-Style Chair: All the character and beauty of an 18th 
Century original . . . with the added comfort of modern construc- 
tion. Solid Mahogany. Reversible down-and-feather seat cushion. 
Also available with reversible innerspring cushion. High comfortable 
innerspring back. Moss and Cotton filling. Nail-head trim. Shown 
in Grade D-28 Matelasse Tapestry. Size: Width 28 in.; seat 22 by 
21 in. Arm ht. 24 in. Entire height 34 in. See Price List. 

266 HV 71144— Grade A Fabrics. 266 HV 71145— Grade B Fabrics. 

266 HV 71 1 46— Grade C Fabrics. 266 HV 71 1 47— Grade D Fabrics. 

5. Occasional Chair: Graceful, well-proportioned traditional de- 
sign in Solid Mahogany. Lustrous hand-rubbed finish. Hand-carved 
Rosettes . . . typical 18th Century detail. Spring seat, padded back. 
Nail-head trim. Shown in Grade A-5 Diagonal Cord. Size: Width 23 
in.; seat 20 by 20 in. Arm ht. 28 in. Entire height 36 in. Prices 
quoted in current Price List under Page 3. 

266 HV 711 40— Grade A Fabrics. 266 HV 71 141— Grade B Fabrics. 

266 HV 71142— Grade C Fabrics. 266 HV 71143— Grade D Fabrics. 

0. Table Lamp: Fine hand-finished reproduction of on 18th Century 
design. Classic urn-shaped Solid Maple Base. Opaque Paper Parch- 
ment Shade. Choice of finish: Antiqued Silver color with Aqua shade, 
Silver trim; or all Ivory with Gold color trim. Ht. 23 in. for Price see 
current Price List under Page 3 266 HV 74043 



Plate Glass Mirror (over Sofa on opposite page): Classically simple in design with Adam rope border. Antiqued Gold color metal leaf frame. 
To be hung upright or horizontally. Overall size 33 by A3 in. Plate Glass size 30 by 40 in. See current Price List 266 HV 74727 





LIVING ROOMS 




Wards Page Four 



All the hospitality and charm of gracious Old English styling with the Hallmark 
Quality comfort features necessary for the modern home. For Ordering, Freight and 
Time Payment Plan Information see Page 70. Fabrics in actual Colors shown by grade 
and described on Pages 41 and 42. 

Tuxedo Sofa and Love Seat: Flaring arms accent the high-styled backs. Decorative nail-on-nait 
trim. Solid Mahogany front legs and base all around. Hardwood frame. Innerspring reversible 
seat cushions. Moss and cotton padding. Sofa shown in Grade D-27 Brocatelle — 74 in. long; seat 
63 V2 by 23 in. Ht. 31 in. Arm ht. 31 in. Love Seat shown in Grade D-28 Matelasse Tapestry — 53 in. 
long; seat 40 by 23 in. Ht. 31 in. Arm ht. 31 in. Fabrics listed by grades and shown in Colors 
ges 41 and 42. Also available with Down-and-Feather Cushions at moderate additional 
charge. For Prices see current Price List under Page 4. 
266 HV 70004 — Sofa or Love Seat in choice of ony Grade A Fabric. 
266 HV 70005 — Sofa or Love Seat in choice of any Grade B Fabric, 
266 HV 70006 — Sofa or Love Seat in choice of any Grade C Fabric. 
266 HV 70007 — Sofa or Love Seat in choice of any Grade D Fabric. 
China Table Lamp: Made of famous Lenox China. Large 15-inch Rayon shade. Ht. 27 in. Choice 

of all Ivory or Ivory shade with Ivory and Gray base. See Price List... 266 HV 74068 

Adam Style Plate Glass Mirror (above fireplace): Heavy frame in Antigued gold color metal leaf 

finish. Urn and drape motif at top. Overall size I6V2 by -41 1/2 in. See Price List 266 HV 74724 

Barrel Chair: Large size for perfect lounging comfort. Individually filled channels in back. Same 
construction as Sofa and Love Seat. Shown in Grade A-5 Diagonal Cord. Width 32 in.; seat 21 
by 21 in. Ht. 38V2 in. Arm ht. 24'/2 in. See current Price List under Page 4 for a/I prices. 
266 HV 71012— In any Grade A Fabric 266 HV 71013— In any Grade B Fabric 

266 HV 71014— In any Grade C Fabric 266 HV 71015— In ony Grade D Fabric 

Shiefd-Back Chair: Solid Mahogany with hardwood frame, back legs. Spring seat, padded form- 
fit back. Moss filling. Brass nail-head trim. Shown in Grade A-1 Textured Stripe. Width 23 in.; 
seat 19 by 20 in. Height 35 in. Prices quoted in currenf Price List under Page 4. 
266 HV 71008— In Choice of any Grade A Fabric; 266 HV 71009— In Choice of any Grade B Fabric. 
Cocktail Table; see Page 20. .. .266 HV 73093; Lamp-Flower Table: see Page 18. . .266 HV 73059 
Book Drum Table: see Page 21.. 266 HV 73070. Accessories described in Price List under Page 4. 






Bookcase: Lovely 18th Century Regency design in all Mahogany. Use 
in Living Room, Den or Haflway . , . especially effective used as 
pairs flanking a window or doorway. Brass finished grill door in lower 
section. Size: 22 by 12 in. Ht. 69 in. Price quoted in current Price 

List under Page 5 266 HV 73066 

Martha Washington Pull-Up Chair (shown in Grade D-18 Colorfost 
Velour}: Handsome nail-to-nail trim. High, comfortable shaped back. 
Solid Mahogany front legs and arms; hardwood frame. Spring- 
filled seat. Moss and cotton padding. Entire height 41 in. 21 by 23- 
in. seat. Fabrics and Colors on Pages 41 and 42. Prices quoted in 
current Price List under Page 5. 
266 HV 71079— In Grade D-18 Colorfast Velour only. 
266 HV 71076— Grade A Fabrics; 266 HV 71077— Grade B Fabrics 
Fluted Pedestal (shown below); Nice for your favorite Ivy or Plants. 
Constructed of extra strong Plaster, sturdily reinforced with metal. 
Washable White finish — -clean with a damp cloth. 8 in. in diameter. 

Ht. 401/4 in. See current Price List under Page 5 266 HV 73129 

Urn Vase (shown on pedestal!: White Plaster to match pedestal. 

6V2-in. diameter base. Ht. 1 4 Ve in- See Price List 266 HV 73136 

For Time Payment Plan and Ordering Information see Page 70. 




A 



Ladies' Lounge Chair 



Fluted Pedestal and Urn Vase (Described Above) 



Ladies' Lounge Chair: Ideal used in pairs in a bay window or in 
front of fireplace. Combines perfect posture back with comfort- 
able seat depth. Solid Mahogany front legs; hardwood frame. 
Reversible innerspring seat cushion and padded, bow-shaped 
back. {Also available with Down-and-Feather seat cushion at 
additional charge.) Shown in Grade D-18 Colorfast Velour. 
Width 30 in. ; seat 20 by 20 in. Ht. 32 in. Arm ht. 23 in. Fabrics 
listed by grades and Colors an Pages 41 and 42. Prices quoted 
in current Price List under Page 5. 

266 HV 71101— Grade A Fabrics; 266 HV 71102— Grade B Fabrics 
266 HV 71 103— Grade C Fabrics; 266 HV 711 04— Grade D Fabrics 

Round Cocktail Table: See Page 17 266 HV 73112 

Tole Lamp: See Page 67 266 HV 74025 

Adam Sofa: All Solid Mahogany front legs and trim; hardwood 
frame. Authentic details include cut-back arms, tapered legs, 
close nail-head trim. Shown in Grade B-7 Decorator Stripe, 
Large seat has innerspring reversible seat cushions, stylish high 



padded innerspring back. Size: 77 in. long; seat 69 by 22 in. 
Ht. 33 in. Arm ht. 27 in. (Also available with Down-and-Feather 
Seat Cushions at additional charge.) Prices ond Ordering In- 
formation quoted in current Price List under Page 5. Fabrics and 
Colors on Pages 41 and 42. 

266 HV 70000— Grade A Fabrics; 266 HV 70001— Grade B Fabrics 
266 HV 70002— Grade C Fabrics; 266 HV 70003— Grade D Fabrics 
Comfortable English Lounge Chair: Loose pillow-back cushion 
(50% Down, 50% Feathers). Reversible innerspring seat cush- 
ion . . . also available with Down-and-Feather seat cushion ct 
additional charge. Buoyant spring edge. Hair and felted cotton 
padding. Hardwood frame. Ball bearing casters. Shown in Grade 
A-5 Diagonal Cord. Hand tailored. Width 29i/ 2 In., seat 21 »/ 2 by 
22 in. Ht. 30 in. Arm ht. 21 in. Fabrics and Colors on Pages 41 
and 42. Prices quoted in current Price List under Page 5. 
266 HV 71000— Grade A Fabrics; 266 HV 71001— Grade E Leather 
Sheraton Cocktail Table: See Page 17 266 HV 73096 




Englh 
Loung 

Chai 



Wards Page Fiv 




/O^HINESE Chippendale . . . trad'tional in styfe . . . modern in comfort. In- 
\Q teresting period details include gracefully shaped backs, serpentine Sofa 
front and sturdy straight legs. Also available with luxurious Down-and-Feather 
seat cushions at small additional charge. Convenient Time Payment Plan and 
"How to Order" information on Page 70. Fabrics in Color on Pages 41 and 42. 

Prices quoted in current Price List under Page 6. 



Chippendale Love Seat 



Chippendale Love Seat: Solid Mahogany front legs, stretchers and 
graceful Chinese brackets. Innerspring back. Reversible Innerspring 
seat cushions . . , small charge for extra comfort of Down-and- 
Feather seat cushions. Hardwood frame. Shown in Grade B-7 Deco- 
rator Stripe. Hand-Tailored. Size; Length 63 in.; seat 45 by 22 in. 
Arm ht. 28 in. Ent. ht. 36 in. Fabrics in Color on Pages 41, 42. 

For Prices see current Price Lis! under Page 6. 
266 HV 70024— Grade A Fabrics. 266 HV 70025— Grade B Fabrics. 
266 HV 70026-~-Grade C Fabrics. 266 HV 70027— Grade D Fabrics. 



Lounge Chatr: Same fine construction as Sofa. 
T-shaped Innerspring seat cushion. Loose pil- 
low innerspring bock cushion padded with 
Down and Feathers for extra comfort. Shown 
in Grade A-5 Diagonal Cord. Size: Width 30 
in.; seat 21 by 23 in. Arm height 22 in. Entire 
height 33 in. 

266 HV 71020— In any Grade A Fabric. 
266 HV 71021 — In any Grade B Fabric. 
266 HV 71022— In any Grade C Fabric. 
266 HV 71023— In any Grade D Fabric. 



Chinese Chippendale Sofa: Comfortable in 
dividual cushion innerspring backs and seats. 
Spring edge seat. Solid Mahogany front leg: 
and stretchers. Hardwood frame. Fine hanc 
tailoring. Shown in Grade C-17 Brocade Tap 
estry. Size: Length 81 in.; seat 65 by 22 in 
Arm height 30 in. Entire height 35 in. 
266 HV 70020— In any Grade A Fabric. 
266 HV 70021 —In any Grade B Fabric. 
266 HV 70022— In any Grade C Fabric. 
266 HV 70023— In any Grade D Fabric. 



White Plaster Sconce (above Sofa): Metal holder for flowers or plants. Overall size: 131/2 b< 
ll'/2 in. About 5 1 /? in. deep. Prices quoted in current Price List under Page 6. . . .266 HV 73131 
Butler's Tray Coffee Table: See Pg. 20.266 HV 73064 Tier Table: See Page 18.266 HV 7307! 



rirds Page $i> 




Fireside Wing Chair: Luxuriously styled. 
Tailored high wings. Shaped arms. Solid 
Mahogany legs; hardwood frame. Revers- 
ible spring-filled seat cushion, 21 by 21 
in. Width 31 in. Arm ht. 24 in. Entire ht. 
41 in. Shown in Grade B-22 Printed Gab- 
ardine. Down -and -Feather seat cushion 
for small additional charge. Fabrics shown 
in color on Pages 41, 42. Prices in cur- 
rent Price List under Page 7. 
266 HV 71056— In any Grade A Fabric. 
266 HV 71057 — In any Grade B Fabric. 
266 HV 71058 — In any Grade C Fabric. 
266 HV 71059— In any Grade D Fabric. 

Desk: All select Mahogany and Mahogany 
Veneers . . . as exauisitely designed as a 
rare antique. 5-ply Mahogany Veneer top, 
front, paneled sides and back. Rest Solid 
Mahogany. Beautiful "Swirl" figure on 
drawer fronts. Hand- tooled genuine 
Leather top in three inset panels. Reed- 
ed rounded corner posts. Lustrous hand- 
rubbed finish. Drawer pulls of Brass fin- 
ished metal reproduce late 18th Century 
design. Extra large size: Top 50 by 26 in. 
Ht. 30 in. Side drawers 9% in. wide, one 
double-deep for files. 10-in. wide Mahog- 
any pull-out desk slides on each side. 
Drawers dovetailed for strength; center 
guides. Oak drawer interiors. Price in 
current Price List 266 HV 73124 

Wall Rack: Solid Honduras Mahogany. 
Shelves grooved for plates. Size: 30 by 6 
in. Ht. 26 in. See Price List .266 HV 73088 

Ladder-Back Chair: Favorite Chippendale 
design. Solid Mahogany,- back legs hard- 
wood. Web sag seat. Shown in Grade 
A-3 Artificial Leather. Size: Seat 19i/ 2 by 
21 In. Width 25 in. Ht. 37 in. Fabrics 
shown in color on Pages 41-42. Prices in 
current Price List under Page 7. 
266 HV 71028— Grade A Fabrics. 
266HV71029-Grade B Fabrics. 
266 HV 71030— Grade C Fabrics. 
266 HV 71 031-— Grade D Fabrics. 

Desk Lamp: See Price List.. .266 HV 74084 

Wards Time Payment Plan and Ordering 
information on Page 70, Accessories de- 
scribed in current Price List under Page 7. 



Fireside Wing Chair 



Desk 



Ladder-Back Chair 



THE GLORY THAT IS { y/u^/^e^l 




English Chippendale Sofa: Styled like a true original. Note the harmoniously carved 
Solid Mahogany on roll-out arms and claw-and-ball legs. Decorative Brass nail trim. 
Comfortable spring edge base. Innerspring back, reversible innerspring seat cushions. 
Moss and Cotton filling. Hardwood frame. Shown in Grade B-12 Patterned Damask. 
Size: Length 82 in.; seat 64 by 22 in. Arm ht. 27 in. Entire ht. 36 in. Down-and- 
Feather seat cushions for small additional charge. Convenient Time Payment Terms and 
Ordering Information in current Price List. Fabrics shown in Color on Pages 41 and 42. 

For Prices see current Price List under Page 7 . 
266 HV 70028— In any Grade A Fabric; 266 HV 70029— In any Grade B Fabric. 

266 HV 70030— In any Grade C Fabric; 266 HV 70031 — In any Grade D Fabric. 



Governor Winthrop Secretary: 18th Century Colonial design 
in all Mahogany. Large writing surface makes this a highly 
practical piece of furniture. Typical period details include 
graceful serpentine front, claw-and-ball feet and Brass color 
metal drawer pulls. 2 shelves. 4 large drawers with locks, 4 
Inside desk drawers, cupboard — 2 secret compartments. Doors 
of window-clear glass. Size: 191/2 by 35Y 4 in. Height 823/ 4 in. 

Prices in current Price List under Page 7 266 HV 73082 

Desk Base Only. No bookcase section 266 HV 73T27 

Lamp on Secretary: See Page 67 266 HV 74088 



Wards Page Sev 



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Lounge Choir 



Regency Styled Mirror 



Duncan Phyfe Sofa 




/yT?$EGENCY styling . . . plus comfort of modem construction. Add even more comfort by ordering 
z^/jf, Down-and-Feather seat cushions ... at moderate additional charge. Fabrics listed by Grades and 
shown in Color on Pages 41 and 42. Time Payment Terms and Freight Rates in back of current Price list. 
"How-to-Order" explained on Page 70. Free Decorating Service explained on Page 69. 



Lounge Chair: Large size for luxurious lounging comfort. 

Same quality construction as Sofa described at right. 

Shown in Grade A-4 Multi-Color Cretonne (pleated flounce 

all around in Cretonne and B-22 Printed Gabardine fabrics 

only). Size: 30 in. wide, seat 21 by 22 in. Arms 23 in. 

high from floor, Ht. 32 in. For Prices, see current Price 

List under Page 8. 

266 HV 71032— Choice of any Grade A Fabric. 

266 HV 71033— Choice of any Grade B Fabric. 

266 HV 71034— Choice of any Grade C Fabric. 

266 HV 71035— Choice of any Grade D Fabric. 

Regency Sfyted Mirror: Plate glass. 251/2 by 38 in. Heavy 
frame in Dull Black enamel or Pickled Pine (Putty color) 

finishes, both with Gold Color, metal leaf trim. 266 HV 74715 



Duncan Phyfe Sofa: Beautiful detail of Solid Mahogany 
trim all around and Solid Mahogany Brass-tipped front 
legs. Hardwood frame. Reversible Innerspring seat cush- 
ions on buoyant spring edge base. Spring filled back. 
Moss and cotton padding. Length 78 in.; seat 64 by 22 
in.; Ht. 33 in. Arms 28 in. high from floor. Shown in 
Grade C-16 Satin Stripe. For prices, see Price List Pg. 8. 
266 HV 70032— Choice of any Grade A Fabric. 
266 HV 70033— Choice of any Grade B Fabric. 
266 HV 70034— Choice of any Grade C Fabric. 
266 HV 70035— Choice of any Grade D Fabric. 

Lamps (on Tables): see Page 66 266 HV 74029 

Chair-side Tables: Fully described on Page 21 .266 HV 73056 
Regency Cocktail Table: See Page 17 266 HV 73057 



f'ards Page Eight 



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Wall Rack: Beautiful solid Mahogany. Use in living room, bed- 
room or dining room. Handy drawer has Brass finished metal 
pulls. Shelves grooved for plates. 8Vs in. between shelves. 7 by 

17 in. wide. Height 26 in .266 HV 73076 

For Prices and Decorative Accessories see Price List under Page 9. 














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Conso'e Table 



Cane-Back Choir 



Duncan Phyfe Love Sear 



FOR THE 




HOUSE 



Time Payment Terms and Freight Rates in back of current Price List. "How-to-Order" explained on Page 70. 

For prices, see current Price List under Page 9. 
Console Table: Ideal as Card Table or Buffet . . . makes attractive hall setting. All Mahogany with beautifully 
Veneered top. Reeded legs. Top closed 32 by 15 in.; 32 by 30 in. open. Height 30 in. For price, see current Price 

List under Page 9 266 HV 73113 

Cone-Back Occasional Chair: All Mahogany — bamboo turnings on front tegs and arms. Nail-to-nail trim. Spring 
seat. Shown in Grade A-3 Artificial Leather. Width 23 in.; seat 21 by 19 in. Ht. 34 in. Fabrics listed by Grades 
and shown in Color on Pages 41 and 42. See current Price List, 

266 HV 71125— Grade A Fabrics. 266 HV 71 126— Grade B Fabrics. 

Duncan Phyfe Love Seat: Same fine construction as Sofa on opposite page. 64 in. long; seat 47 by 22 in.; 33 in, 
high. Arms 28 in. high from floor. Shown in Grade A-2 Damask. Also available with Down-and-Feather Seat Cushions 
at moderate extra charge. Fabrics listed by Grades and shown in Color on Pages 41 and 42, 

266 HV 70036— Choice of any Grade A Fabric. 266 HV 70037 — Choice of any Grade 8 fabric. 

266 HV 70038— Choice of any Grade C Fabric. 266 HV 70039— Choice of any Grade D Fabric. 

Mirror: Gold color metal leaf frame. 25 by 29 in. overall. Plate Glass. See Price List 266 HV 74721 

Breokfront Secretary: All Mahogany with beautifully figured veneers on front; 3 large drawers; felt-lined, partitioned 
drawer for silver in each side compartment. 8 small drawers and one door inside desk. Glass doors with Mahogany 
grills. Two top shelves grooved for plates. Brass finished metal pulls. Locks on all doors. Size: Width 51 in.; depth 

14 in. Height 80 in. For price, see current Price List under Page 9 266 HV 73121 

End Tables: See Page 19. . . .266 HV 73058 Table Lamps: See Page 66. . . .266 HV 74078 




BreaHront Secretary 



Wards Page Nine 




Sofa 



Coffee Table 



Wing Chair 



End Table 




Shown also on mantel above 



^/P HARMING and practical French Provincial — com- 
\Q fortable, useful, picturesque — reproduced here 
in the same sturdy woods as used in the originals . . , 
Maple and Beech, hand-rubbed and finished true 
French Provincial Brown. Its simplicity of line and 
decoration permit Its use with 18th Century and Ameri- 
can Colonial pieces. All upholstered pieces have web 
coil spring under-construction. Soft resilient Moss and 
Cotton padding. Welted seams and fine hand tailoring. 
Sturdy, graceful stretchers. Shaped legs. Brass nail-on- 
nail trim. You can buy all Hallmark Quality Furniture on 
Wards regular Time Payment Terms; see back of Price 
List for complete explanation. For "How to Order" and 
Shipping Information see Page 70. Every piece on these 
two pages available in any true-style French Provincial 
Fabric shown in full color on Page 42. 



For Prices see current Price List under Page 10. 
Sofa: Authentic styling . . . note the individual wood-framed 
back panels , . . the all-over wood trim. Attractive bowed front 
and arms add greater seat size. Reversible spring-filled seat cush- 
ions. Width 68 in. ; seat 66 by 21 in. Ht. 33' in. Ht. of arms 24 in. 

Shown in FP-38 Provincial Tweed 266 HV 70084 

Wing Chair: High padded back and wings, for comfort. Shaped 
wood hand-rests protect fabric. Reversible spring-filled seat cush- 
ion. Width 28 in.; seat inside 21 by 24 in. Ht. 41 in. Arm ht. 

23 in. Shown in FP-41 Quilted Print 266 HV 71096 

Tables: Note the 3-sided gallery on Coffee Table . . . direct 
copy from original. Maple and Beech woods, hand-rubbed 
French Provincial Brown finish. 

End Table: Top I6V2 by 12 in. Height 20 in 266 HV 73101 

Coffee Table: Top 18 by 27/2 in. Height 20 in 266 HV 73100 

Fern Table described on opposite page 266 HV 73103 

Tole Table Lamp described on Page 66 266 HV 74022 

Accessories described in current Price List under Page 10. 



Awards Page Ten 




For Prices see current Price List under Page If, Time Payment Terms and Freight Rates 
Desk: Maple and Beechwood give strength to graceful design. Shaped open front and cut-away 
apron for comfortable writing. Three-sided gallery — as on Coffee Table on opposite page. Top 
45 by 211/2 in. Height 30 in. Letter-width (81/4-in,) side drawers. Brass drawer pulls. Finished 

French Provincial Brown. See current Price List 266 HV 73102 

Desk Chair: Button-tufted seat attached to spring base. Construction details on opposite page. 
Shown in FP-39 Quilted Chintz. Available in any French Provincial Fabric — see Page 42. Size: 
Width 23 in.; seat 19 by 21 in. Height 34 in. See current Price List 266 HV 71044 



Desk Chair 

in back of current Price List. 

Open-Arm Chair: Same construction as 
Love Seat below. Size:, 25 in. wide,- 
seat 19 by 21 in. Ht. 34 in. Arm ht. 
24 V2 in. Shown in FP-36 Printed Cre- 
tonne. Available in any French Provin- 
cial fabric on Page 42. 
See current Price List.. ..266 HV 71040 




THE STURDY GRACE OF 





For 
Fern Table; Highly decora- 
tive for lamp and ferns or 
flowers. 1 Drawer. 2 Copper 
flower pots. Maple and 
Beech woods finished true 
French Provincial Brown. 
Top 16 by 22V 2 inches. 
Height 27 inches. Time Pay- 
ment Terms and Price in cur- 
rent Price List,266HV 73103 



Prices see current Price List under Page II. (For "How to Order" see Page 70.) 

Upholstered pieces available in any French Provincial Fabric shown on Page 42. Terms in Price List. 
Love Seat: Reversible button-tufted Kapok-filled seat cushions. Padded arm rests. Read other construction 
details on opposite page. Shown in FP-37 Toile de Jouy. 

Size: Width 44 in.; seat 41 by 19 in. Height 35 in. Arm ht. 24y 2 in. See Price List 266 HV 70040 

Tole Table Lamp; All metal. Indirect light from reflector. Takes 30-70-100-watt bulb (not included). Height 

19 in. In typical Tole tones of Red, Eggshell, Green, Blue, Yellow. See Price List 266 HV 74023 

Lounge Chair: Reversible spring-filled seat cushion with shaped front. Full padded sides and arm rests. 

Other construction details on opposite page. Shown in FP-40 Provincial Plaid. 

Size: Width 24 in.,- seat 21 by 21 in. Height 40 in. Arm ht. 25 in. See Price List 266 HV 71048 



Love Seat 



7o/e Table Lamp 



Wards Page Eleven 





Regency Cocktail Table 




Lawson Love Seat 



Sards Page Twelve 



English Lounge Sofa Oblong End Table Lamp 

For Prices see current Price List under Page 12. 
Ordering, Freight, and Time Payment Information on Page 70, 
Lounge Chair: Man-sized with tufted form-fitting back, high enough to rest your head 
comfortably. Resilient, individual coil springs for real comfort. Moss and cotton padding. 
For greatest comfort, order Down-and-Feather cushion at moderate additional charge. 
Reversible innerspring seat cushion for extra wear. Hand-crafted for long life. Solid Ma- 
hogany legs; hardwood frame. Shown in D-18 Colorfast Velour. 34 in. wide; seat 22 by 
22-in. Height 35 in. Arm ht. 22 in. For Prices see current Price List under Page 12. 
266 HV 71105— In any Grade A Fabric. 266 HV 71106— In any Grade B Fabric. 

266 HV 71107— In any Grade C Fabric. 266 HV 71 108— In any Grade D Fabric. 

English Lounge Sofa: Long famous as the most comfortable type of Sofa. Now improved 
in styling and comfort with shaped arms and three individual innerspring cushion units in 
back and seat; moss and cotton padding. 68 by 23l/ 2 -in. seat. Ht. 33 in. 78-in. overall 
length. Arms 2P/2 in. high from floor. Sofa is shown in C-21 Chevron Tapestry, Hardwood 
frame; sturdy close-to-the-ftoor base treatment with brass casters. Luxurious comfort of 
Down-and-Feather filled cushions at moderate additional charge. Fabrics shown by Grade 
and in Color on Pages 41 and 42, See Price List. 

266 HV 70093— In any Grade A Fabric. 266 HV 70094— In any Grade B Fabric. 

266 HV 70095— In any Grade C Fabric. 266 HV 70096— In any Grade D Fabric. 

266 HV 70097— In Grade E-29 Top Grain Leather. (Cushions one side Leather only.) 

Regency Cocktail Table: See Page 20 266 HV 73093 

Oblong End Table: See Page 19 , 266 HV 73063 

Lamps described on Page 66 266 HV 74027 

Lawson Love Seat [at left); Shown in Grade A-4 Multi-colored Cretonne with Flounce all 
around {Flounce in Grade A-4 Cretonne and B-22 Printed Gabardine only). Construction 
same as Lawson Sofa, opposite page, length 54 in. ; seat 42 by 22 in. Height 33 in. Arms 
24 in. high from floor. Extra comfortable Down-and-Feather seat cushions at moderate 
additional charge. See current Price List. 

266 HV 70048— In any Grade A Fabric. 266 HV 70049— In any Grade B Fabric. 

266 HV 70050— In any Grade C Fabric. 266 HV 70051— In any Grade D Fabric. 

266 HV 70089 — In Grade E Top Grain Leather (cushions one side Leather only). Acces- 
sories fully described in current Price List under Page 12. 



IN THE 




TRADITION 



18th Century Bookcases: Mahogany Veneered sides; lop and drawer front. Shelves 
and inside of sides are hardwood, finished Mahogany, Reeded pilasters, bowed front 
add charm. All three sizes are 42 in. high. See current Price List under Page 13. 
266 HV 73115— 24-in. width; 266 HV 731 1 <4 — 30-In. width; 266 HV 73117— 36-in. width. 
Foyer Chair: Use in Living Room, Dining Room or Hallway with equal success. Hand- 
tailored. Comfortable spring seat on webbed base. Moss filled padded back. Shown 
in B-23 Striped Rayon and Cotton. Solid Mahogany front legs; hardwood frame. Ht- 
39 in. 23x1 8-in. seat. See current Price List under Page 13. 

266 HV 71109— In any Grade A Fabric. 266 HV 71110— In any Grade B Fabric. 

266 HV 71111— In any Grade C Fabric. 266 HV 71112— In any Grade D Fabric. 

fSee Room Scene for Listings below. / 

Oval Coffee Table: Described on Page 17 266 HV 73118 

lamp Table.- Described on Page 19 .266 HV 73065 

Lamps: For Full description see Page 66 266 HV 74085 





Tufted-Back Chair 



Lawson Sofa Walt Rack. 

For Prices see current Price List under Page 
Comfort, Ease, and Style for your Living Room. For 
even greater comfort order Down-and-Feather seat 
cushions at small added charge (see price list). Fabrics 
shown in Color on Pages 41 and 42 fin Leather, seat 
cushions are Leather on one side only). Sofa and Chairs 
have Solid Mahogany front legs, hardwood frames. 

Host Chair: For Living Room and Dining Room as well. 
Moss and Cotton filled padded back, double cone spring 
seats. Shown in Grade A-4 Multi-Color Cretonne. Seat 
21 by 21 in. Height 41 in. Fabrics in color; Page 41. 
266HV71004— "A" Fabrics; 266 HV 71005— "B" Fabrics. 

Lawson Sofa: Individual cushion unit back gives lounge 
chair comfort. Reversible innerspring seat cushions with 
resilient Moss and Cotton padding; buoyant spring edge 
seats. Brass tips and casters on legs. Shown in Grade 
A-l Textured stripe. Length 76 in.; seat 66 by 23 in. 
Height 34 in. Height of arms from floor 24 in. 
266 HV 7 1064— "A" Fabrics; 266HV71065— 'B" Fabrics; 



Pod-Bock Chair 

13. fabrics shown in color on Pages 41, 42, 

266 HV 71 066— "C" Fabrics; 266 HV 71 067— "D" Fabrics; 

266 HV 71 100— In Grade E Top Grain Leather. 

Waif Rack: Solid Mahogany. Ht. 30 in. 13x4Vb '"■ deep. 

With Plate Glass mirror back 266 HV 73119 

Above Wall Rack; open back (no mirror). 266 HV 73126 
Pad-Back Chair: Moss-filled back. Reversible T-shaped 
innerspring seat cushion. Shown in Grade C-25 Mohair 
Boucle Frieze. Width 29 in. ; seat 21x23 in.; ht. 34 in. 
266HV70052-" A" 'Fabrics; 266 HV 70053— ,, B" Fabrics; 
266 HV 70054— "C* Fabrics; 266 HV 70055— "D" Fabrics; 
266 HV 70090— In Grade E Top Grain Leather. 
Tufted-Back Chair; High back tilted to most comfort- 
able angle. Moss and Cotton filled back and arms; re- 
versible innerspring seat cushion. Arm height 23 in. 
Width 33 in.; seat 21 by 21 in. Height 38 in. Shown in 
Grade C-15 Small Figured Brocatelle. 
266 HV 71 11 3— "A" Fabrics; 266 HV 71 1 14— "B" Fabrics. 
266HV71 11 5— "C" Fabrics; 266 HV 711 16— "D - * Fabrics. 



Wards Page Thirteen 





on Sofa 



COMFORT 



LawsonSofa: Built for utmost modern comfort. Individual spring-filled 
back cushions, each a separate back-rest. Deep innerspring reversible 
seat cushions. Resilient Moss and Cotton padding. Full length welted 
arms. Gracefully tapered Solid Mahogany front legs; hardwood frame. 
Shown in Grade B-22 Printed Gabardine. Length 73 in.; seat 64 by 21 
in. Height 32 in. Arm height 22V2 in. Fabrics listed by grades and 
shown in Color on Pages 41 and 42. Down-and-Feather seat cushions, 
may be had for moderate extra charge. (Pleated Flounce all around 
in A-4 Multi-Color Cretonne and B-22 Printed Gabardine only.) For 
Price, see current Price List under Page 14. 

266 HV 70056— Grade A Fabrics. 266 HV 70057— Grade B Fabrics. 

266 HV 70058— Grade C Fabrics. 266 HV 70059— Grade D Fabrics. 




Desk Section 
of Secretary 



For Prices, see current 
Wards Staff of Interior Decorators will advise you how to deco- 
rate your home — free of charge. See Page 69 for information on 
this professional service. For convenient Time Payment Terms 
and Freight Rates see back of current Price List. "How to 
Order" on Page 70. 

Chippendale Guest Chair: Flared roll arms at just correct height 
for comfort. Solid Mahogany front legs; hardwood frame. Naii 
on-nail trim. Comfortable spring seat. Moss and Cotton padding. 
Shown in Grade B-23 Striped Rayon and Cotton. Width 30 in.; 
seat 20 by 20 in. Arm ht. 27 in. Ht. 39 in. Fabrics and Colors 
shown on Pages 41 and 42. 

266 HV 71 072— Grade A Fabrics; 266 HV 71073— Grade B Fabrics. 

266 HV 71 074— Grade C Fabrics; 266 HV 71075— Grade D Fabrics. 

266 HV 70011— Grade E-29 Top Grain Leather. 

Secretary: Sheraton Style. Mahogany and Mahogany Veneer 
fronts, sides and door frames; rest gumwood finished Mahogany. 
Beautiful swirl Mahogany Veneers on drop-lid and drawer fronts, 



Fan-Bacfe Chair 

Price List under Page 14. 

lovely Satinwood trim. Two grooved shelves behind glass doors. 
Locks on doors and desk. 4 drawers. Fine Brass finished metal 
drawer pulls. 36 in. wide, 17 in. deep, 81 V2 in, high.266 HV 73120 

Desk Section Only. Height 41 1/2 in 266 HV 73128 

Fan-Back Chair: Built especially wide for greater shoulder com- 
fort. Mahogany front legs and trim extending along front; hard- 
wood frame. Spring-filled reversible seat cushion. Moss and Cot- 
ton padding. Buttoned back assures lasting shape. Shown in 
Grade D-28 Matetasse Tapestry. Sire: Overall width 35 in.; seat 
21 by 21 in. Ht. 41 in. Ht. of arms 24 in. Down-and-Feather seat 
cushion at moderate extra charge . . . gives the utmost in 
comfort. Fabrics and Colors on Pages 41, 42. 
266 HV 71117— Grade A Fabrics; 266 HV 71 1 18— Grade B Fabrics. 
266 HV 711 1 9— Grade C Fabrics; 266 HV 71120— Grade D Fabrics. 
Tote Lamp (shown on Secretary}.- See Page 67. ...266 HV 74025 
Accessories fully described in current Price List under Page 14. 




ards Page Fourteen 




nd Toble 



Table Lamp 



English Lounge Sola 



Hunt Coffee Table 



For Prices, see current Price List under Page 15. 
English Lounge Sofa: Attached moss-filled padded back over springs. Soft arm upholstering. Re- 
versible spring-filled seat cushions. Solid Mahogany front legs; hardwood frame. Full 80 in. long; 
seat 66 by 24 in.; ht. 32 in. Arm ht. 20 in. Shown in Grade C-17 Brocade Tapestry. 
Lounge Chair; Has some quality features as Sofa. Size; 32 in. wide; seat 20 by 23 In. Height 32 in. 
Arm height 20 in. Shown in Grade C-21 Chevron Tapestry, 

If ordered in Leather, cushions in leather on one side only. Both pieces available with Down-and- 
Feather Seat Cushions at moderate extra charge. Fabrics shown in Color and listed by grades on 
Pages 41, 42. Time Payment Terms and Freight Rates in back of current Price List. 

266 HV 70060 — Sofa or Lounge Chair in choice of any Grade A Fabric, 

266 HV 70061 — Sofa or Lounge Chair in choice of any Grade B Fabric. 

266 HV 70062 — Sofa or Lounge Chair in choice of any Grade C Fabric. 

266 HV 70063 — Sofa or Lounge Chair in choice of any Grade D Fabric. 

266 HV 70091— Sofa or Lounge Chair in Grade E Top Grain Leather. 
3-Fold Mirror Screen; Will make room seem larger. May also be used in bedroom or dining room. 
60 individual pieces of beveled, double-strength window glass mirror attached to strong frame 
with Black Artificial Leather Back. {Double-strength window glass is more desirable than Plate 

Glass far this type screen,) Panels 16 in. wide; overall width 48 in. Ht. 68V 4 in 266 HV 73099 

End Table; See Page 19 266 HV 73063 Table Lamp: See Page $6. . .266 HV 74029 

Hunt Coffee Table; See Page 20. .266 HV 73069. Accessories described in current Price List. 



Desk Lamp 



Lyre-Back Chair 



For Prices, see current Price List under Page 15. 
Wing Chair: Chinese Chippendale style to harmonize with your 18th Cen- 
tury furnishings. High back gives luxurious comfort. Solid Mahogany front 
tegs and stretchers. Hardwood frame. Reversible spring seat, 21 by 22 in. 
Width 31 in. Arm ht. 23V2 in. Height 41 in. Moss filling. Also available with 
Down-and-Feather seat cushion at moderate extra charge. Shown in Grade 
C-26 Multi-Color Tapestry. Fabrics listed by grades and shown in actual 
Colors on Pages 41 and 42. Available with Flounce all around in A-4 Multi- 
Color Cretonne and B-22 Printed Gabardine only. 

266 HV 71024— Grade A Fabrics 266 HV 71025— Grade B Fabrics 

266 HV 71026— Grade C Fabrics 266 HV 71027— Grade D Fabrics 



Kidney Desk: Sheraton is credited with originating this popular style. Solid 
Mahogany and Mahogany Veneer top, drawer fronts and sides all around. 
Rest Hardwood finished Mahogany. Drawers letter-width; one file drawer. 
Brass color metal drawer pulls. Top 24 by 47 in. Ht. 30 in. See current 

Price List under Page 15 266 HV 73085 

Desk Lamp: Silver electroplated metal; lacquer finish prevents tarnishing. 
Handsewn Eggshell color Silk shade. Ht. 19i/ 2 in. See Price Lisl.266 HV 74008 
Lyre-Back Chair: Solid Mahogany with dark Blue striped Haircloth seat 
cover. Brass finished metal Lyre strings. Seat 18 by 18 in.; removes easily 
for recovering. Entire height 32V2 'i>- See current Price List .. .266 HV 73105 
For Time Payment Terms and Freight Rotes see bocJt of current Price List. 



Wards Page Fifteen 



Folding Bridge Set (below): Distinguished Folding Set with "stationary" appearance. Smartly 
styled popular round top Table and well-built comfortable Chairs with matching turned legs . . . 
ideal for occasional use in Living and Dining room. Entire set folds easily for convenience in 
storing. Chair seats and backs and 3-p!y Table lop padded ond covered in Artificial Leather . . . 
choice of Bone-White or Maroon. Balance Solid Birch finished Mahogany. Table top removes for 
easy recovering. Table: 36-in. diameter top. Ht. 27 in. Chair: Seat width 17 In, Entire height 
33 in. Prices quoted in current Price List under Page 16 266 HV 73131 





Permanent Card Table Group 

Permanent Card Table Group (above): Rich, distinctive Solid Mahogany in a group for 
Living Room, Sun room or Den. Comfortable Sheraton-style Chairs ore excellent for use 
also as Desk or Occasional Living Room chairs . , . available in Fabrics to blend with 
Living Room pieces. Hand-rubbed, shaded finish. Time Payment Terms in Price List. 

Prices quoted in current Price List un-der Page )6. 
Solid Mahogany Table: Deep-grained Artificial Leather covered top in medium-toned 

Brown. Reeded legs. Top 30 in. square. Height 29 in 266 HV 73133 

Solid Mahogany Chair: Padded seat covered in deep grained medium toned Brown Artifi- 
cial Leather io match Table. Back 15 in. high from 17 by 15Y2-in. seat 266 HV 73134 

Solid Mahogany Chair above in any Grade A Fabric, Page 41 266 HV 73132 




London Lounge; Long a favorite because of its over- 
size "loungy" styling . . . now, with added comfort 
in bowed sofa front and soft rubberized hair arm 
padding. Reversible spring-filled seat cushions. Solid 
Mahogany front legs; hardwood frame. Length 84 in.; 
seat 67 by 23 in. Arm height 21 in. Entire ht. 34 in. 
Shown in Grade D-28 Matelasse' Tapestry. 
London Lounge Chair: Same comfortable construction 
as Sofa above. Width 35 in.; seat 22 by 23 in. Arm 
ht. 21 In. Ent. ht. 35 in. Shown in Grade E Top 
Grain Leather (Seat cushion leather on one side 
only). Luxurious Down-and- Feather cushions at mod- 
erate extra charge. 

Fabrics shown in Color on Pages 41 and 42. Use 
Wards convenient Time Payment Plan; see back of 
current Price List. Also be sure to read Ordering In- 
formation on Page 70 of this Book. 

Prices in current Price List under Page 16. 

Accessories described in cvn 



266 HV 701 50— Sofa and Chair in any Grade A Fabric. 
266 HV 70151— Sofa and Chair in any Grade B Fabric. 
266 HV 701 52— Sofa and Chair in any Grade C Fabric. 
266 HV70153 — Sofa and Chair in any Grade D Fabric. 
266 HV 701 54— Sofa and Chair Grade E Top Grain 
Leather (seat cushions Leather on one side only). 
Queen Anne Chair: Solid Mahogany arms and front 
legs. Hardwood frame. Spring seat 21 by 24 in. 
Width 27 in. Ht. 37 in. Shown in Grade C-16 Satin 
Stripe. See Price List under Page J6. 
266 HV 71052— In Your Choice of Grade A Fabrics. 
266 HV 71053— In Your Choice of Grade B Fabrics. 
266 HV 71054— In Your Choice of Grade C Fabrics. 
266 HV 71055— In Your Choice of Grade D Fabrics. 

Large Drum Table.- See Page 19 266 HV 73054 

Wall Rack described on Page 7 266 HV 73088 

3-Candle Tole Lamp: See Page 66 266 HV 74024 

rent Price List under Page 16. 



irds Page Sixteen 




Sheraton Cocktail Table 



Sheraton Cocktail Table: AN Mahogany. Hand-tooled genuine Leather 
inset top with beautifully figured veneered edges. Interesting Marquetry 
inlay around side of top and near base of tapered legs. Hand-rubbed 
finish. A charming addition to your living room. Top 36 1 /? by 19 in. 
Height 17 in. See current Price List under Page U 266 HV 73096 



TABLES ACCENT THE 




HOUSE 



Hallmark Tables do much to make a room truly "livable" . . . all on 
this page are Mahogany with rich hand-rubbed finish. Tables described 
below are shown at upper right. Time Payment Terms, and Shipping Infor- 
mation in current Price List. For "How To Order" see Page 70. 



Sheraton Ova! Coffee Table: All Mahog- 
any. Protective glass inset top. Mar- 
quetry inlay on Tapered legs. Top 28 by 
20 in. Height 18W in. See current Price 
List under Page 17 266 HV 731 18 

Glass Top Cocktail Table: All Mahogany. 
Beautiful pedestal bases add extra 
strength. Reeded top edge. Brass finished 
metal claw feet. Extra large top 42 by 
20 in. Ht. 18 in. See current Price List 
under Page 17 266 HV 73095 



Round Cocktail Table: All Mahogany. 
Large top 30 in. in diameter with Glass 
inset protection. New popular low height 
of 17 in. Brass finished metal feet. See 
current Price List 266 HV 73112 

Telephone Rack: Solid Honduras Mahog- 
any, Room for phone and directory with 
extra shelf for books or bric-a-brac. Top 
19 by 10 tn. Height 23 in. See current 

Price List 266 HV 73078 

Chair: See Page 15 266 HV 73105 



Regency Cocktail Table 





Duncan Phyfe Coffee Table: Graceful oval shape. Scalloped ve- 
neered rim around top. All Mahogany. Glass inset over top. Brass 
finished metal claw feet. Hand-rubbed finish. Top 26V2 by I8V2 in. 
Height 19 in. See current Price List under Page 17. . .266 HV 73053 

English Style Coffee Table: All Mahogany. Removable Glass serv- 
ice tray. Bead trimmed apron. Spiral legs with x-shaped stretcher 
for strength. Hand-rubbed finish. Top 30 by 19'/2 in. Height I8V2 
in. See current Price List under Page 17 266 HV 73061 

■^—Regency Cocktail Table: AH Mahogany. Glass inset protects top. 
Interesting period detail in x-shaped legs, spool-turned stretcher. 
Unusually large size: top 35x20 in. Height 18 in. Hand-rubbed fin- 
ish. Price quoted in current Price List under Page 17.266 HV 73057 

Accessories fully described in current Price List under Page 17. 



Wards Page Seventeen 



Lamp and Flower Table 
closed 





ACCESSORIES FOR THE 




HOUSE 



Charming, practical Tables that give that "individual" note to your home. And re- 
member ... all Hallmark Quality Furniture may be bought on Wards regular Credit 
Terms. See back of Price List for Credit Terms and Freight Rates. "How-to-Order" 
on Page 70. Free Decorating Service on Page 69. 

Lamp and Flower Table (shown both open and closed): All Mahogany. Metal pan In- 
side; extension slides close top for use as Lamp Table. Size: Open 13 by 33 in.; 

closed 13 by 20 in. Height 26 in. See Price List 266 HV 73059 

Chair-Side Table: AH Mahogany. Lyre Base, Genuine Leather top. Metal pan in each 
end for your plants or ivy. Brass finish metal feet and casters. Top 15 by 28 inches. 
Height 24 inches. See Price List 266 HV 73067 



Choir-St'de Table 







Kneebole Desk 



Wall Rack 



Cone-Back Occasional Choir 



Tilt-Top 



Wards Page Eighteen 



For Prices see current Price List under Page 18. 
Kneehole Desk: Fits charmingly into Living Room, Study or Bedroom. Mahogany and Mahogany Ve- 
neer construction with hardwood base. Highly Figured Mahogany Veneer drawer fronts with antiqued 
brass finish metal drawer pulls. Top has three genuine hand-tooled Leather insets. Double deep 
middle left file drawer with partition. Center drawer locks. Top 24x46 in. Ht. 30 in.. .266 HV 73084 

Tole Lamp (on desk): Fully described on Page 66 266 HV 74024 

Wing Chair: Fully described on Page 15 266 HV 71024 

Wall Rack: All Mahogany. Drawer has Brass finish metal pulls. Shelves grooved for plates. 8V8 in. 
between shelves, 7 by 17 in. wide. Height 26 in. See current Price Lis! 266 HV 73076 

Cane-Back Occasional Chair: All Mahogany — Bamboo turnings on front legs and arms. Nail-on-nail 
trim. Double cone coil spring seat with Moss and Cotton padding. Shown in A-3 Artificial Leather. 
Seat 21 by 19 in. Height 35 in. Fabrics shown in color on Page 41. See current Price List. 
266 HV 71125— In any Grade A Fabric. 266 HV 71126— In any Grade B Fabric. 
3-Tier Table.- Brass finish metal gallery on lowest tier. Brass finish metal feet and casters. All Mahog- 
any. Tiers 23 in., I8V2 and 14 in. in diameter. Height 441/2 In. See Price List 266 HV 73073 

Tilt-Top Table with snap lock. All Mahogany. Piecrust edge. Acanthus Leaf carving on legs. Claw- 

and-ball feet. Top 23/2 in. diameter. Height 28V2 in. See current Price List 266 HV 73074 

2-Tier Table: All Mahogany. Acanthus Leaf carvings on legs. Tiers have shaped edges. Lower tier 

221/2 in. in diameter; upper tier 15 in. Height 28 in. See current Price List 266 HV 73068 

Plant Stand: Graceful for ferns, ivy. Especially effective used in pairs beside Sofa or Windows. All 

Mahogany. Top 10/2 in. in diameter. Height 41 In. See current Price List 266 HV 73051 

Decorative Accessories fully described on current Price List under Page 18. 




Large Drum Table 

For Prices see current Price List under Page 19. 
Large Drum Table: AH Mahogany. Hand-rubbed finish. Spacious, hand-fooled genuine 
Leather top 3QV2 in. in diameter. Large drawer. Brass finish metal drawer pull, leg tips 

and casters. Height 27V 2 in. See current Price List 266 HV 73054 

Lamp on Large Drum Table described on Page 66 266 HV 74027 

Round Lamp Table: Scalloped gallery around top. Small, handy slide-out Candle tray, Al 

Mahogany. Top 17 by 17 in. Height 27 in. See current Price List 266 HV 73058 

Smaller Drum Table: Hand-tooled genuine leather top. All Mahogany with lovely Satin- 
wood inlay. Hand-rubbed, glazed finish. Brass finish metal pulls, leg tips and casters. Two 

drawers. Top 22 in. in diameter. Height 27 in. See current Price List 266 HV 73098 

Commode Table: Use in pairs at either end of davenport. All Mahogany with Veneered 
rim around top. Large drawer with Brass finish metal pull. Shelf below handy for maga- 
zines. Top I8V2 by 18Vi in. Height 27V 2 in. See current Price List 266 HV 73110 

Oblong End Table: All Mahogany. Reeded legs. Neat scalloped gallery . . . lamps, knick- 
knacks can't slide off. Top 15 by 24 in. Height 24 in. See current Price List. 266 HV 73063 
Breakfront Secretary: Striped Mahogany Veneered front and sides. Door frames solid Ma- 
hogany. Balance gumwood. 3 large drawers,- one shelf in bottom side compartments. 
Grooved shelves behind glass doors. Locks on all doors. Brass finish metal drawer pulls. 

Size: Top 15 by 46 in. Height 81 in. See current Price List 266 HV 73123 

Pull Up Chair: Fully described on Page 6 266 HV 71016 

Square Lamp Table: All Mahogany. Rope carved legs. Graceful scalloped rim around bot- 
tom shelf. Top 19 by 19 in. Height 271/2 in. See current Price List 266 HV 73065 

Pier Cabinet: Al! Mahogany. Adds charm to any room. Hand-rubbed and glazed finish. 
Three shelves to display your knick-knacks, books or plants. Large cupboard space below. 

Size: 21 in. wide, 12 in. deep. Height 43 in. See current Price List 266 HV 73091 

Decorofive Accessories, Freight Rates and Time Payment Terms in current Price List. 





Wards Page Nineteen 




TABLES IN MAHOGANY 
AND MAHOGANY VENEERS 




Regency Cocktail Table 



Butler's Tray Coffee Table: Ail Solid Mahogany 
and Mahogany Veneers. Hand-tooled genuine 
Leather inset on top. Leaves fold up on Brass 
finished metal hinges. Top lifts off for use as 
tray with hand-holds for carrying. Top 34x27 in. 
opened. Height 20 in. For Price see current 
Price List under Page 20 266 HV 73064 

Nest of 3 Tables: Solid Mahogany and Mahog- 
any Veneers. Attractive beading around three 
sides of largest table and on front of smallest. 
Largest table top 221/2x141/2 in.; Ht. 26i/ 2 l«.j 
has gloss inset top. For Price see current Price 
List under Page 20 266 HV 73092 



Drop leaf Cocktail Table: Solid Mahogany and 
Mahogany Veneers. Protective glass inset on 
top. Attractively turned stretchers on base for 
added strength; beautiful reeding on edge of 
top. Top open is 55 by 19Win. ; closed, 37x 
T9l/ 2 in. Ht. 171/2 in. For Price see current Price 
List under Page 20 266 HV 73094 

Regency Cocktail Table: Solid Mahogany and 
Mahogany Veneer construction with glass inset 
in top to protect surface. Attractive, cradle- 
effect legs with turned stretchers for added 
strength. Medallion design on corners. 34 in. 
long, 18 in. wide by 17 in. high. For Price see 



Lamp {on Nest of 3 Tables). Pg. 66. 266HV74078 current Price List under Page 20.266 HV 73093 

All Tables shown on these two pages have a lustrous hand-glazed and hand-rubbed finish. 
For Prices of Furniture and Decorative Accessories see current Price List under Page 20. 



Leather Topped Nest of 3 Tables 
Serves many uses, inlaid, hand- 
tooled genuine leather tops. High- 
capped Brass finished metal feet. 
All Mahogany. Largest Table ht. 
25 in., top 15 by 25 in.; smallest 
2 by I8V4 in. See Price in current 
Price List 266 HV 73050 



Credit Terms and 

Ordering information 

in Price List. 



Pembroke Table 



Pembroke Table: Serves as card or tea fable with 
leaves up. Attractive in pairs at ends of sofa. Solid 
Mahogany and Mahogany Veneers with rich Satin- 
wood Inlay borders on top and drawer front. Brass 
finished metal" drawer pull, feet and casters. Top 
26 by 16 inches,- leaves raised, 26 by 31 inches. 
Height 28 inches. Price quoted in current Price 
List under Page 20 266 HV 73071 




Hunt Coffee Tabfe 

Hunt Coffee Table: Hand-tooled genuine Leath- 
er inset on top. All Mahogany construction. 
Two fold-over leaves open top to 55 in. as 
shown; 40 by 17 in. closed. Ht. 17 in. Disfinc- 



tVards Page Twenty 



Love Seat (Described on Page 4} 

five legs with fluting and spiral tops. Attractive 
reeded edge around top. Grand for use in front 
of a sofa or fireplace. For price see current 
Price List under Page 20 266 HV 73069 




^r*~ 



Canterbury Magazine Basket 



Book Drum Table 



Canterbury Magazine Basket: Solid Mahogany 
and Mahogany Veneers. Brass finished metal 
Ferrules, casters and drawer pulls. Handy draw- 
er for playing cards, etc. Easily rolled or car- 
ried to any spot in room. For price see current 
Price List under Page 21 266 HV 73 11 4 



Book Drum Table: Plenty of room for your fa- 
vorite volumes handy to your chair. All Mahog- 
any with Swirl Mahogany Veneer panels. Rubbed 
finish. Scalloped rim on 20i/2-in. diam. top. Ht. 
271/2 in.; just right for lamp. Price on current 
Price List under Page 21 266 HV 73070 





t. 3 



I 





Chair-Side Table 



Three-Drawer Commode 



See Page 15 
for Lamp 



m • 




Breakfront Secretary 

Breakfront Secretary: Decorators recommend that a living room have at least one im- 
posing piece of furniture. This Breakfront suits the purpose admirably with its large 
dimensions: full 53 V2 in, wide, 16 in. deep, 74 in. high. Fronts, sides, writing surface and 
door frames are solid Mahogany and Mahogany Veneer. Balance Hardwood. Drawer fronts 
Crotch Mahogany Veneer. Beautiful Satinwood inlay outlines top drawer and tops of lower 
doors on sides. Hand-rubbed finish. Locks on all doors. Three large drawers. Writing com- 
partment has two small drawers and door, plus 4 pigeonholes. Right pedestal compart- 
ment has two felt-lined drawers for silver,- shelf in other side. See Price quoted in cur- 
rent Price List under Page 21 266 HV 73122 

Prices for Tables described below quoted in current Price List under Page 21. 

Chair-Side Table: Solid Mahogany and Ma- Record Cabinet: Solid Mahogany and Ma- 
hogany Veneers. Brass finished wire grill hogany Veneers. Front drops down forming 
work on sides. Shelf for books; 3 shelves handy platform for opening albums. Holds 
for magazines. Casters. \6Vz-irt- square top twelve 10-in. or 12-in. albums. Top 24x151/2 

with rim. Ht. 27 in 266 HV 73056 in. Height 30 in 266 HV 73111 

Three Drawer Commode: Solid Mahogany Library Step Tab , e; Genuine hand-tooled 

and Mahogany Veneers. Beautifully figured Leather inlays on steps. Accommodates 

drawer fronts; Satinwood inlays. Brass fin- , amP/ books Qnd magazines aM handy fo 

ished metal drawer pulls. Top 15x20 in. your chair. All Mahogany construction. Over- 

Hei 9 ht 28 in 266 HV 7306 ° all 28 in. long by W/2 in. wide. Ht. 28V 2 in. 

Leather Top Commode: Solid Mahogany Brass finished metal costers. .266 HV 73062 
and Mahogany Veneers. Marquetry inlay on 

legs and rails. Ideal for use in pairs beside For Ordering Information, Time Payment 

sofa. Top closed 16xt6 in.; open, 28 by 16 Terms, description of Decorative Accesso- 

in. Height 26 in 266 HV 73097 ries, see current Price List. 



Ladder-back Chair (Described on Page 7) 



Record Cabinet Closed 





Wards Page Twenty-one 



ir —HUM r I Ch.ro Cabinet 



DESIGNED ESPECIALLY FOR THE 
SMALL DINING ROOM 



Designs adapted from the gracious furnishings of France during 
the 18th Century. Note the authentic scalloped apron on the 
table, the beautifully molded table and chair legs, the rich 
accent of the Brass grill on the China Cabinet doors. 







Credenza Buffet 



Arm Choir 



Junior Dining Tabfe 



These pieces for the smaller dining room combine the charm of Modified 
Provincial design with the excellent workmanship of modern craftsmen. 
Fronts Swirl Walnut Veneer — tops Striped Walnut Veneer. Posts solid 
selected Birch. All surfaces hand-rubbed to satiny luster. For Ordering 
Information, Freight Rates, and Time Payment Terms, see back of Current 
Price List. For Free Decorating Service See Page 6°. 

Prices quoted in current Price List under Page 22. 
Credenza Buffet: Top 19 by 48 inches. Height 36. inches. 2 drawers; one 
felt-lined for silver. 3-door cupboard-base with 1 shelf 266 HV 77302 



China Cabinet 

Junior Dining Table: Top 36 by 54 in. Extends to 66 inches with one 

12-inch leaf. Ideal for the small size dining room 266 HV 77302 

Arm Chair: Seat covered in two- tone Blue, Rayon and Cotton Striped 
Damask. Seat removes for ease in recovering. Height of back 19 in. from 

18V2xl5y 4 Hnch seat 266 HV 77302 

Side Chair: Same seat covering and construction as Arm Chair. Height of 

back 181/4 inches from 173/ 4 by 14%-inch seat 266 HV 77302 

China Cabinet: Top 15 by 32 inches. Height 68 inches. Brass grill or glass 
doors. 2-door cupboard with 1 shelf. 1 long drawer 266 HV 77302 



ards Page Twenty-two 




Shield-Back Side Chair 



Dining Table 



Shield-Back Arm Chair 



Credenza Buffet 



Plate Glass Mirror 



Adapted from distinctive heirloom pieces of American Federal design — finished in the mellow 
richness of Mahogany Veneers and Gumwood. Finished Oak drawer interiors on china cabinet, 
credenza, and cabinet server. Note authentic twisted posts and molded edges; influences of 
the Federal Period. For Ordering Information, Credit Terms and Freight Rates see current Price List. 



For Prices see current Price Usf under Page 23. 
76-Inch Dining Table: Top 44 by 64 inches. Extends to 

76 inches with one 12-inch leaf 266 HV 77316 

100-Inch Dining Table: Top 44 by 64 inches. Extends to 

100 inches with three 12-inch leaves 266 HV 77316 

Shield-Back Arm Chair: Seat covered in plum color 
Cotton Tapestry with narrow white, blue and gold 
stripes. Carved plume on bock. Web seat 2 1 1/4 by 16'/2 
in.; easily removed for recovering. Ht. of back from 
seat 19 in 266 HV 77316 



Shield-Back Side Chair: Some seat cover and construc- 
tion as arm chair: Comfortable web seat 191/4 by 15V2 

in. Height of seat from back 19 in 266 HV 77316 

Credenza Buffet: Top 64 by 22 in. Height 36 in, Has 6 
drawers. Right top drawer partitioned and lined for 
silver; left top drawer lined for silver,- 4 large storage 
drawers. Two cabinets, one at either end, one shelf in 

each cabinet; locks on doors 266 HV 77316 

Plate Glass Mirror: 32V2 by 45 in. overall. Gold color 
metal leaf finish on plain frame with Federal style 
ball top ornament 266 HV 74726 



Lamps on mantle described on Page 67.. 266 HV 74086 



Duncan Phyle Side Chair 



Cabinet Server 



Swan Mirror 



AMERICAN 





Duncan Phyfe Arm Chair 



China Cabinet 



For Prices see current Price List under Page 23. 
Duncan Phyfe Arm Chair: Bowed back panels. Web slip seats covered in Blue 
with small White, Peach, Gold and Blue stripes in Cotton Tapestry; easily re- 
movable for recovering. Seat 19/^x1716 inches. Height of back from seat I8V2 

inches 266 HV 77316 

China Cabinet: Note beautifully designed pediment top with flame urn. 2 shelves 
In china section (not removable). Lock on china and cabinet section. Top 38x16 

in. Height 80 in. One large drawer 266 HV 77316 

Duncan Phyfe Side Chair: Same construction and seat cover as arm chair. Seat 

17i/ 2 by I6V2 in. Height of back from seat I8V2 in 266 HV 77316 

Cabinet Server: 1 drawer. Large two-door cabinet base with shelf and door lock. 

Top 36 by 18. Height 33 in : 266 HV 77316 

Swan Mirror: Gold color metal leaf finish antiqued with white toning. 28 by 

28-in. Plate gloss; size overall 29V 4 by 34V4 inches 266 HV 74718 

Sterling Silver hurricane Lamps and other Accessories described in current Price 
List under Page 23. 

Wards Page Twenty-three 




Highly decorative Traditional styles to beautify your home. Lustrous 
hand-rubbed finish. Be sure to read about Wards Interior Decorating 
Service on Page 69; "How to Order" on Page 70. For Freight Rates and 
Time Payment Terms see back of Price List. 

For Prices see current Price List under Page 24. 
Lyre-Bacic Arm Chair: Mahogany finished Hardwood. Back rises 18V 2 in. 
from 19% by 17V2-in. webbed slip seat; Burgundy and Eggshell Striped 

Cotton Tapestry. Height 37 in 266 HV 77300 

Lyre-Back Side Chair: Like above but with Wfr by 16V2-In. webbed slip 

seat. Height 37 in 266 HV 77300 

Tilt-Top Console Server: Mahogany Veneers and hardwood. Generous 
size drawer slides smoothly on center guide. Antiqued brass finished 
metal drawer pulls. 18 by 36-inch swivel top; 36 by 36 inches with leaf 
lowered 266 HV 77300 



Lyre-Back Side Chair 






eg Buffet 



Regency Styled Mirror 



Table 



Shield-Back Side Chair 



China Cabinet 



Shield-Back Arm Chair 



^/^yEPPLEWHITE and Duncan Phyfe . . . Traditional Styles that have retained their popu- 
<s/Jj larity throughout the years. Mahogany Veneers on exposed surfaces with lustrous 
hand-rubbed finish. Beautiful figured Veneer on fronts. Structural parts are hardwood. 
Graceful bow fronts on Buffets. Drawers have dustproof construction; center guides for easy 
opening and closing. Window-clear glass doors. Metal drawer pulls and Pedestal Table 
feet have Antiqued Brass finish. Chairs are Hardwood with hand-rubbed Mahogany finish; 
comfortable web slip seats are easily removable for recovering to match drapes. 

For Prices see current Price List under Page 24. 

Leg Buffet: 3 drawers, one lined for silver; 3 cup- 
board sections. Top 66 by 23 in. Height 36 in. 
Mirror not included. (See below) 266 HV 77300 



and Light Green floral design on French Blue. Back 
rises 18 inches from 19 by IS 1 /*- inch seat. Height 

overall 37 inches 266 HV 77300 

Shield-Back Arm Chair: Like above but with 21 by 

16i/2-in. seat; height overall 37 in 266 HV 77300 

China Cabinet: Adjustable top shelves. Drawer and 
cupboard in base. Top 36 by 16 inches. Height 80 

'*ches 266 HV 77300 

Breakfront China Cabinet (at right): Large door; 
2 adjustable shelves in top; 3 cupboard sections in 
base. Top 46 by 15 in. deep. Ht. 69 in. 266 HV 77300 
Credenza Buffet [at right): 6 drawers with center 
guides; one drawer felt-lined for silver. 2 cup- 
boards. Top 62 by 23 in. Ht. 36 in. ..266 HV 77300 
For Sterling Silver Coffee Service, Cand/esficfes and other Accessories see current Price List under Page 24 



Regency Styled Mirror: Plate Glass: Black enamel 
or Pickled Pine (Putty color) frame. Gold color* 
metal leaf trim. Overall: 25V 2 by 38 in. 266 HV 74715 
74-in. Table: Top 42 by 62 in., extends to 42 by 
74 in. with 12-in. leaf 266 HV 77300 

98-in. Table: 42 by 62-in. top extends to 98-in. with 
3 (12-in.) leaves 266 HV 77300 

Shield-Back Side Chair: Carved Plume decoration 
on back. Web slip seat. Cotton Tapestry has Rose 



/ards Page Twenty-four 





Lyre-Back Side Chair 



Duncan Phyfe Extension Table 



Lyre-Back Arm Chair 



Buffet 



Junior Dining Room in wide selection of interchangeable 18th Century pieces especially 
made for small dining rooms. Tops and fronts are Mahogany Veneer; all other surfaces 
Hardwood finished Mahogany. Hand-rubbed finish. Single Pedestal Dropleaf Table also 
suitable for living rooms. Chair seats have coil spring suspended web construction for 
extra comfort. Buffet and Cabinet are built to give greatest storage space on a minimum 
of floor space. Antiqued Brass metal drawer pulls. When ordering be sure to read 
Page 70 for "How to Order." Freight Rates and Time Payment Terms on back of Price List. 

For Prices see current Price List under Page 25. 

Mirror: Cut to Measure. For complete description see Page 46 266 HV 74728 

Lyre-Back Side Chair: Same seat covering as arm chair but with 17 by 15-in. seat. ..... .266 HV 77315 

Duncan Phyfe Extension Table: Top 36 by 50 in. ; extends to 66 in. with one 16-in. leaf. 2-pedestal 

Lyre base. Height 29 in 266 HV 77315 

Lyre-Back Arm Chair: Cotton Tapestry seat — Blue figured 18th Century design on Natural color back- 
ground. Back rises I6V2 in. From large comfortable 1 9x 1 6 V2- i n . seat. Overall ht. 32 in. . .266 HV 7731 5 
Buffet: Top 20 by 54 in.; height 361/2 '"• Three drawers slide easily on center guides; one partitioned 
and lined for silverware. Three generous sized cupboards in base with shelf.... 266 HV 77315 



10 Cobinet Duncan Phyfe Side Chair Two-Pedestal Drop-Leaf Table Baroque Mirror Duncan Phyfe Arm Chair 




JUNIOR DINING ROOMS 



IN 




STYLING 




Drop-Leaf Table 

~ Victorian Side Chair 

For Prices see current Price List under Page 25. 

Dropleaf Table: Top 33x18 in.; leaves up 38x50 in 266 HV 77315 

Victorian Side Chair (above): Royal Blue needlepoint-effect Tapestry seat; 
web construction. Back rises \7Vl in. from 15 by 16-in. seat.. 266 HV 77315 
China Cabinet: 32V2 in. wide at base; 15 in. deep; height 641/2 in. 2-door 
base cabinet with shelf. 2 shelves in china section grooved for plates. 

Mahogany Veneer back in China section 266 HV 77315 

Duncan Phyfe Side Chair: Like arm chair. 17 by 15-in. seat... 266 HV 77315 
Two-Pedestal Dropleaf Table: Top 38 by 22 in.; 38 by 52 in. with leaves 

up; 38 by 68 in. with 16-in. extension leaf added 266 HV 77315 

Baroque Mirror (at left over chair): Chalk white enamel finish on molded 

frame. Size: 13 by 24i/ 4 in. overall. Plate Glass 266 HV 74723 

Duncan Phyfe Arm Chair: Slate and Blue striped Cotton and Rayon Tap- 
estry seat. Back rises 16 in. from 19xl6V?-in. seat 266 HV 77315 

Wards Page Twenty-five 



EXCEPTIONAL QUALITY- 




FRONTS 





Ladder-Back Side Chair 



Credenza Buffet 



Ladder-Back Arm Chait 



For Room Accessories 
See /Vice List 
under Page 26. 



Cnesf Server 



Beautiful Mahogany Veneers and graceful curved serpentine fronts lend distinction to this 
18th Century style group. 5-ply Mahogany Veneer tops, fronts and end panels. Lustrous 
hand-rubbed finish. Structural parts Birch Hardwood; sturdy 5-piy backs. Mahogany drawer 
bottoms. Center drawer guides; dustproof construction. Brass color metal drawer pulls. 
Chairs Solid Birch. Junior sizes on opposite page. "How to Order" on Page 70. 

For Prices see current Price List under Page 26. Tilt- top Server: Top 343/ 4 x17V 2 in. opens to 343/ 4 x 

Ladder -Back Side Chain Hand-finished carving on 34 % in - Ht - W? in. Drawer 266 HV 77317 

back. Web seat covered in Blue and Gray stripe Chest Server: Top 34 by 18 in. Heighr 33'/ 2 in. 

Cotton and Rayon; removes for recovering. Back 20 4 drawers 266 HV 77317 

in. high from 19% by 16l/ 4 -in. seat.. .266 HV 77317 5hietd . 8ack Side chair: Comfortable web seat cov- 

Credenza Buffet: Top 64 by 21 in. Height 353/ 4 in. ered in Larkspur Blue Cotton Damask with small 

6 drawers; one top drawer lined, partitioned for Mauve pattern. Seat removes for recovering. Back 

silver. 2 cupboards with shelf 266 HV 77317 21 ft in. high from 19y 2 by 16-in. seat.266 HV 77317 

Ladder-Back Arm Chair: Same construction and seat Duncan Phyfe Table: Top 64 by 42 in.; extends to 

covering as Side Chair, Back 2P/ 2 in. high from 100 in., with three 12-in. leaves. One leaf has 

22 by 16%-in. seat 266 HV 77317 aprons 266 HV 77317 

Breakfront China Cabinet: Base section 151/2 by Shield-Back Arm Chair: Back 22l/ 4 in. high from 21 V 2 

433A in. Height 70 in. Top has Glass door, 2 glass by 17-in. seat 266 HV 77317 

panel ends, 2 removable shelves. Base has 3 draw- Leg Buffel: Top u by 22 in Hei M 37 jn 4 drQw _ 

ers and 2 cupboards, each with sheff.266 HV 77317 erS; one top side drQwer partitioned and tjned fo , 

China Cabinet: Base 35V 4 by 163,4 in. Ent. ht. 70V 2 silver. 2 small cupboards 266 HV 77317 

in, 2-door top,- 2 removable shelves grooved for Adam Style Mirror (above Buffet); Plate glass. An- 
plates. 1 drawer, 2-door cupboard in base with tlqued Gold color metal leaf finished frame Over- 
removable shelf : 266 HV 77317 all size: 16V 2 by 4P/ 2 in 266 HV 74724 



Plant Stand (See Pg. 18) 



Shield-Back Side Chair 



Duncan Phyfe Table 



Shield-Back Arm Chair 



Leg Buffet 



Adam Style Mirror 




FOR THE SMALLER DINING ROOM 







•■*\f* 






Duncan Phyfe Side Chair 



Junior Credenza Buffer 



Baroque Mirror 



Duncan Phyfe Side Chair: Seat covered in Blue 
Artificial Leather. Back 163^ in. high from 1534 by 

143/4-in. seat 266 HV 77317 

Junior Oedenza Buffet: Top 48 by )7V2 in. Height 
35 in. 3 drawers; one top drawer partitioned and 
lined for silver. Long drawer for linens. 3-door 
cupboard with removable shelf 266 HV 773T7 











Junior size pieces in this 18th Century Mahogany Group are offered in two finishes: Regular 
Mahogany or Harvest (Golden Tan) finish. Same construction as group on opposite page. 
Convenient Time Payment Terms in current Price List. For Free Decorating Service see 
Page 69. "How-to-Order" fully explained on Page 70. 
For Prices see current Price List under Page 27. 



Baroque Mirror: Plate glass. Chalk White Enamel 
finish on molded leaf design frame. Size: 24 by 

31 y 2 in. overall 266 HV 74725 

Duncan Phyfe Arm Chair: Same seat covering as 
Side Chair above. Back 171/2 in. high from 17 bv 

15Y 2 -in. seat .266 HV 77317 

Junior Duncan Phyfe Table: Top 54 by 36 in. ex- 
tends to 66 in. with one 12-in. leaf. . .266 HV 77317 



For Prices see current Price List under Page 27. 

Junior China Cabinet: Base section 321/2 by 15V 4 
in. Ht. 65*/4 in. 1 drawer, 2-door cupboard in base 
with removable shelf. 2 removable shelves in top. 
Glass doors; plywood grill 266 HV 77317 

Dropleaf Extension Table: Top 40 by 241/2 in.; 
measures 40 by 54 in. with drop leaves raised; ex- 
tends to 90 in. long with three 12-in. extension 
leaves 266 HV 7731 7 

Dinette Leg Table: Top 46 by 32 in. extends to 
58 in. with 12-in. leaf. Ht. 30V 2 in... 266 HV 77317 

Dinette Chair: Gracefully carved panel backs. Seat 
covered In Blue Artificial Leather. Back 16 in. high 

from 171/2 by 14l/ 2 -in. seat 266 HV 77317 

Accessories described on Prire List under Page 27. 



Dinette Chair 



Dinette Leg Table 



Wards Page Twenty-seven 




IN MAHOGANY VENEERS 
AND SOLID MAHOGANY 




Ladder-Back Side Chair 



Chest Serve 




rds Page Twenty-eight 



The charm of 18th Century styling In Solid Mahogany with Mahogany Veneers— group shown 
complete on these two pages. Beautiful "Swirl" figured veneers on fronts. Deep rubbed finish. 
Graceful bowed fronts, tapered legs, spade feet and Brass color metal pulls are authentic 
18th Century design. Fine carving on curved backs of Chippendale Ladder-back Chairs. 
Important Banquet Table seats 12 persons. End sections separate . . . use as consoles or 
serving tables. Drawers have Mahogany bottoms. Dustproof construction; center drawer guides. 
Window-clear Glass doors. See Page 69 for Free Decorating Service. Wards Convenient Time 
Payment Terms, and Freight Rates in back of current Price List. "How to Order," Page 70. 

For Prices see current Price List under Page 28. 17%-ln. drawers In center table (one each side). 

Chest Server (top of page): Straight front. Top 36 by Two ninaed [eas support each drop leaf. Size: Drop 

MVa in. Height 33 in. 1 large drawer. 2-door cup- ,eaf cenfer table 27 by 42 in. extends to 42 by 72 in. 

board with shelf 266 HV 77320 wIth ,eaves raised. Greatest size (with two 21 by 42 

Ladder-back Side Chairs: Comfortable web seat con- in " 6 " d tab ' es) 1M te ' !onfl - Seats 12 -- 766 HV 7732 ° 

struction. Rayon and Cotton seat covering in Blue, Breakfront China Cabinet (shown above and at left): 

Rose and Silver stripes. Back 20V2 in. high from Bowed front. Top 46 by 14 in. Height 74 in. Interior 

2)1/2 by 18 in. seat.. 266 HV 77320 China section finished Mahogany. 2 Glass doors, 2 

Ladder-back Arm Chair: Same seat covering and G,ms ends; 2 removable shelves grooved for Plates, 

construction as Side Chair. Back 20V 2 in. high from ^-drawer Base; 2 cupboards with shelf.. .266 HV 77320 

23 by 19-in. seat 266 HV 77320 Oedenza Buffet- Bowed front. Top 62 by 21 in. Ht. 

3-Section Banquet Table: Separate Console End 36 ^ in. 6 drawers; 2 top ones lined for silver; one 

Tables fit to center table with drop leaves down (as partitioned. 2 cupboards with shelf... 266 HV 77320 

shown), or with drop leaves raised. Two 2H/ 2 by Accessories listed in current Price List under Page 28 







m 






■***. 



n 









I 



^$S* 



N** 




... ■»- 



v y -. 






a 



w\ 



Leg Buffet 



Duncan Phyfe Extension Table 



Host Chair 



£V?AME graceful 18th Century design, same construction and finish as 
eJ/ Group on opposite page . . . create your own individually styled room 
from this large variety of pieces. Note the serpentine front, tapered legs and 
spade feet on Buffet — typical Hepplewhite design. Hepplewhite Side Chairs 
with graceful Shield-shaped backs. Comfortable Host Chairs are a popular 
fashion — use them in Living Room, too (see Page 13). 

Solid Mahogany and Mahogany Veneers. Beautiful "Swirl" figured veneers 
on fronts of all wall pieces. Deep rubbed finish. Mahogany bottoms on 
drawers. Dustproof construction; center drawer guides. Window-clear glass 
doors. Brass finished Metal drawer pulls. See current Price List for Time Pay- 
ment Terms and Ordering Information. 

For Prices see current Price List under Page 29. 
Leg Buffet: Full serpentine front. Top 68 by 24V2 in. Height 371/4 in. 4 drawers; top side 

drawers lined for silver, one with partitions. 2 cupboards 266 HV 77320 

Crystal Candelabra* described on Page 67 266 HV 74040 

Plate Glass Mirror: Graceful wire ornaments on top and bottom. Antiqued Gold color 

metal leaf finished frame. Size; 16V 2 by 41 y 2 in. overall 266 HV 74716 

Duncan Phyfe Extension Table.- Graceful rounded corners. Casters for easy moving. Top 

42 by 64 in. extends to 100 in. with three 12-in. leaves 266 HV 77320 

Host Chairs: Solid Mahogany front legs; Hardwood frame finished Mahogany. Double-cone 
spring seats, padded back. Moss and cotton filling. Shown in Grade A-4 Mulfi-Color 
Cretonne. Width 25 in.; seat 21 by 21 in. Entire height 41 in. 

266 HV 71004— In any A Fabric (see* Page 41 ); 266 HV 71005— In any B Fabric (see Page 41). 
China Cabinet: Bowed front. Top 36 by 17 In. Ht. 73 in. Top section finished Mahogany 
inside; 2 shelves grooved for plates. 1 drawer. Shelf in cupboard in base. ..266 HV 77320 
Shield-Back Side Chairs: Comfortable web seat construction. Covered in Burgundy Cotton 

Tapestry; Gold and Blue stripes. Back 201/2 in. high from 19xl5V2-in. seat 266 HV 77320 

Shield-Back Arm Chair: Same construction and seat covering as side chair above. Back 
21 '/2 in. high from 21 by 16'/2-in. sear 266 HV 77320 




Wards Page Twenty-nine 



TRADITIONAL STYLING IN 




VENEERS 



"best: 4 drawers with shirt divider 
n second drawer. Top 35 by 21 
nches. Height 49 inches. For 
Vices see current Price List under 
3 age 30 266 HV 75291 





Mirror Screen 



Pocket Boudoir Chaii 



Let Wards trained Staff of Interior Decorators solve 
your decorating problem for you. See Page 69 for in- 
formation on this helpful service. 

Mirror Screen: 3 hinged Glass panels 6BV4 by 16 in. 
Overall width 48 In. See Page 15 for full description. 

Price in current Price List 266 HV 73099 

Pocket Boudoir Chair; Hove comfort and color in your 
bedroom with this attractive Boudoir Chair. Covered in 
French Blue, Wine or Rose Cretonne with contrasting 



Dresser 

piping. Pocket in side for magazines, sewing articles, 
etc. Box-pleated valance. Strong Adirondack Birch 
frame. Coil spring seat on sag-proof foundation. Back 
height 17 in. from 19 by 18y 2 -in, seat. Overall height 
30 in.; width 27 in. Price quoted in current Price List 

under Page 30 266 HV 71 132 

Dresser: 3 drawers. Top 21 by 45'/4 in. Base height 38 
in. Hanging Plate glass mirror 35i/ 2 by 22'/* in. overall. 
Price in current Price List 266 HV 75291 




rds Page Thirty 



N W Stand &*d Cbest-on-Chest 

Authentic 18th Century styling, 5-pJy Honduras Mahogany Veneer tops and fronts; end panels 
3-ply Veneer. Balance Hardwood. Beautiful hand-rubbed finish. Note the style details: 
gracefully shaped bow fronts, the spade legs, and the Old English metal drop-type han- 
dles. Dustproof construction throughout. Oak drawer interiors. Case backs are screwed on 
and finished for better appearance. Credit Terms, Ordering Information in Price List. 

For Prices see current Price List under Page 30. 
Night Stand: 1 drawer and 1 shelf with space for Bench: Blue Cotton Damask seat cover. Top 27 by 

15 inches. Height 17 inches .266 HV 75291 

Lamps on Night Stands: See Page 66.266 HV 74069 
Lamps on Vanity; Choice of White, Blue or Pink 
china base with smaH floral decoration. Height 
I31/2 in. Matching silk over paper parchment shade; 

has ruffle trim top 266 HV 74004 

Accessories described in Price Li si under Page 30. 



books. Top 15x18 in. Hf. 28/2 in 266 HV 75291 

Bed: Choice of 54-in. (full) or 39-in. (twin) widths. 

Ht. head end 4H/ 2 in.; foot 27 in 266 HV 75291 

Chest-on-Chest: 5 drawers with shirt divider in one 
drawer. Top 36x21 in. Ht. 53'/ 2 in.... 266 HV 75291 
Vanity: 7 drawers. Top 48V 2 by 19V2 in. Base height 
293/4 in. Swinging Mirror 26 by 20 in. 266 HV 75291 







Prices Quoted in current Price List under Page 31. 
Poster Bed (at left): Full size (54-in.) only. "Pineapple" finial on gracefully turned posts 

for added beauty. Head posts 473/ 4 in. high; foot posts 43V2 in. high 266 HV 75287 

Dresser (shown below}: 3 drawers. Top 22 by 46 in. Base height 35 in. jewelry tray in 
top drawer. Shirt divider in second drawer. Complete with Hanging Mirror (shown), 25 

by 40 Inches; or with Swinging Mirror 25Va by 34 inches 266 HV 75287 

Chair (shown below}: Back 17 in. high from 15 by 17Yz-In. seat. Covered in Blue figured 

cotton Tapestry; easily removed for recovering 266 HV 75287 

For tamps similar to those shown on dresser below see Page 67. 



AMERICAN 




IN MAHOGANY VENEERS 



Fine quality furniture. Sheraton Styling with delightful American modi- 
fications. Bow front top drawers on Chest, Dresser and Vanity. 
Fronts of selected Swirl Mahogany Veneer; tops and ends of 
Striped Mahogany Veneer; balance hardwood. Hand-rubbed finish 
in rich mahogany color. Genuine wood carving. Plate glass mirrors. 
Dustproof construction throughout. Drawers slide easily on center 
guides. Handsome oval antiqued metal drawer pulls. See Page 70 
for Ordering and Freight information. Remember — all Wards Hall- 
mark Quality Furniture still can be purchased on Convenient Credit 
Terms; see Back of current Price List for details. 




Night Stand 




Prices Quoted in current Price Lit! under 
Page 31. 

Night Stand: Top 133/ 4 by 16 in. Hf. 27V 4 
in. Drawer and shelf 1 1 V2 in. wide, I21/4 

in. deep 266 HV 75287 

Panel Bed: Full sire (54-in.) or twin size 
(39-in.J width. Headboard height 403A in.; 

footboard height 27 in 266 HV 75287 

Chest: 5 drawers. Top 22x36 in. Ht. 48V2 
in. Jewelry tray in top drawer. 266 HV 75287 
Vanity: Top is 19 by 48 in. Base ht. 30 In. 
Complete with Swinging Mirror or with 

Hanging Mirror " 266 HV 75287 

Bench: 15 by 24-in. seat covered in Blue 
figured cotton Tapestry; removable for re- 
covering. 18 in. high 266 HV 75287 

For lamp similar to the one shown on night 
stand ai left see Page 67. 
For Ordering Information and Time Pay- 
ment Terms see back of current Price List. 




Vanity 



Wards Page Thirty-one 



et Wards trained Staff of Interior Decorators (who arranged 
II the rooms for the Hallmark Furniture Book) solve your dec- 
orating problems for you. There is absolutely no charge — and 
o obligation. See Page 69 for detailed information on this serv- 
:e. For Freight and Ordering Information, see Page 70, You 
lay also buy any of this furniture on Wards usual, convenient 
>edit Plan. See Page 70 for complete details. 




Vices in current Price List 

under Page 32. 
mps on Night Stands: Hob- 
il glass with antiqued brass 
m. Bright Red and White 
iped trim around top of 
lite Net covered paper 
rchment shade. Height 20 

hes 266 HV 74053 

Jrawer Night Stand: See op- 
iite page. ...266 HV 75028 
ih-Poster Bed: 54-in. (Full} 
ith only. Poster height 60 

hes 266 HV 75028 

tssen 4 drawers with 6- 
fwer effect. Top 41V 2 by 19 
Base height 35 in. Hanging 
te glass mirror 18 by 26 

tes 266 HV 75028 

nps on Dresser: See Page 
266 HV 74086 




Dressing Table 



Prices in current Price List under Page 32. 
Dressing Table: 5 drawers for convenient storage. Sliding jewelry tray 
in center drawer. Hanging Plate glass mirror 18 by 26 in. Top 42 by 18 

in. Height 30V 2 in 266 HV 75028 

lamps on Dressing Table above described on Page 67. . .266 HV 74062 
Bench: 13 by 22-in. padded seat covered in Green Rayon Damask. 

Seat removes for recovering. Height 17 in 266 HV 75028 

Highboy: 8 drawers. Top 33 by 18 in. Height 73 in 266 HV 75028 

Chair: Bock 18V 2 in. high from 14 by 17-in. Green Rayon Damask seat; 

easily removed for recovering 266 HV 75028 

Decororive Accessories described in current Price List under Page 32. 



Highboy 
Lamps on Night Stand 



J -Drawer Night Stand 



ds Page Thirty-two 





IN MAHOGANY VENEERS AND SOLID BIRCH 



The Colonial Mahogany pieces shown on these two pages, 32 and 33, form 
a large, complete Group. Adapted from colonial designs of the 18th Century 
— note the typical bracket feet, the Old English Antiqued Brass finished metal 
drawer pulls, the graceful urn-shaped finials on High Poster Bed. 5-ply Ma- 
hogany Veneer fronts and tops; 3-ply Mahogany Veneer ends. Balance Solid 
Birch finished Mahogany. Dustproof construction. Dovetailed drawers slide 
easily on center guides. Credit Terms in back of Price List. 



Bench 




Oval Mirror 



For Prices see current 
Vanity: 7 drawers. Sliding jewelry tray in center 
drawer. Top 431/2 by 18 in. Base height 291/2 in, 

Plate Glass mirror 18 by 26 in 266 HV 75028 

Bench: 13 by 22-in. padded seat covered in Green 

Rayon Damask. Ht. 17 in 266 HV 75028 

Chest: 4 large drawers, 2 smaller top drawers. Top 

311/2 by 18 in. Height 45y 4 in 266 HV 75028 

Oval Mirror (shown over chest): Plate glass. 12V2 
by 141/2-in. molded frame is Gold color metal leaf 

with heavy white tone 266 HV 74722 

Low- Poster Bed: Choice of 54-in. (full} or 39-in. 
(twin) widths. Height of head end 39 in.; height 
of foot end 30 inches .266 HV 75028 

See "How-To-Order" on Page 70; Free Inte 



Price List under Page 33, 

Lamps on Night Stands: Handsewn Eggshell color 
Silk Shade. Silver electro-plated base; lacquer fin- 
ish prevents tarnishing. Height 19V2 in. 266 HV 74008 
1 -Drawer Night Stand: For radio or books. Top 13 

by 15 in. Ht. 28 in 266 HV 75028 

Chest-on-Chest: 6 drawers, ample storage space. 
Top 313/4 by 181/4 in. Height 48 in. .. .266 HV 75028 

3-Drawer Night Stand: Use in pairs, at either 
side of bed. Top is 14 by 16 inches. Height 26V2 

inches 266 HV 75028 

Chair described on opposite page. . . .266 HV 75028 
Accessories described in Price List under Page 33. 
rior Decorating Service explained on Page 69. 



Wards Page Thirty-three 




IN MAHOGANY VENEERS AND SOLID MAHOGANY 




2-Drawer Night Stand 



Mahogany— the favorite wood of the great furniture designers of the 18th Century 
contributes richness and beauty to the Group shown on these two pages. All exposed 
surfaces Mahogany Veneers or Solid Mahogany. Structural parts Hardwood. All case 
pieces except 2-Drawer Night Stand have Bow fronts. Brass color metal drawer pulls. 
Plate glass mirrors. Ordering and Freight Information on Page 70. Convenient Time Pay- 
ment Terms in back of current Price List. 

For Prices, see current Price List under Page 34. 
Dresser: Bow front. 5 drawers. Top 42 by 21 Vl Panel Bed: 54-inch (Full) or 39-inch (Twin) 
in. Base height 37i/ 2 in. Plate Glass Shield mir- width. Height of head end 3?V 2 inches; foot end 

ror, 26 by 30 in 266 HV 75286 26V 2 inches 266 HV 75286 

Chest: Bow front. 5 drawers. Top 34 by 20 in. 2-Drawer Night Stand: Straight front. Top 131/2 

Height 50y 2 in 266 HV 75286 by 16 in. Height 28 in 266 HV 75286 

Portable Mirror [shown on chest): Mounted on 3-Drawer Night Stand: Opp. Page . 266 HV 75286 
Mahogany base. 38V2 by 8-in. Mirror. Height 15V 2 Lamp on Night Stand: See Page 66.266 HV 74029 

in. 1 drawer 266 HV 75286 Lamps on Dresser: See Price List. .266 HV 74002 

Accessories hilly described in current Price List under Page 34. 



/ards Page Thirty-icur 



For Furniture and Room Accessory Prices, 
see current Price List under Page 35. 

Chaise Longue: For supe/b lounging comfort and luxurious 
boudoir smartness . . . this 18th Century Chaise Longue tailored 
in refined taste for the traditional bedroom. Reversible, thick, 
deep seat and back cushions. Sagproof construction. 59 inches 
long by 27 inches wide. Entire height ol back 31 inches from 
floor. Multi-colored Floral Cotton Print with background in a 

choice of Turquoise, Rose, Gray, or Blue .266 HV 71130 

2 -Tier Table: Fufly described on Page 18 266 HV 73068 

Baroque Mirror (over chest): Chafk White Enamel finish on 
molded frame. Overall size is 13x241/* inches. Plate Glass 

Mirror 266 HV 74723 

Hurricane Lamps on Chest described on Page 67.266 HV 74086 
Chest-On -Chest: Bow front. 7 drawers. Top 37 by 20 in. 
Height 52V 2 in 266 HV 75286 




J-Drawer Night Stand 



Lamps on Night Stand 



Dressing Table 



Lamps on Dressing Table 



For Prices see current Price List under Page 35. 



7-Drawer Vanity: Top 46 by 20 in. Base height 30V2 in. Swinging Plate glass 

mirror, 20 by 28 in... 266 HV 75286 

Chair: Upholstered in Rayon Damask In Beige with Green stripes. Seat easily 
removed for recovering. Back 15% in. high from 1 7V2xl 5-in. seat. 266 HV 75286 

3-Drawer Night Stand: Bow front. Top 17x14 in. Ht. 28 in.. 266 HV 75286 

Poster Bed: 54-in. (Full) or 39-in. (Twin) width. Post ht. 59'/ 2 i»>.266 HV 75286 
Bench: Covered in Rayon Damask in Beige with Green Stripes . . . easily re- 
moved for recovering. ISV^-inch diameter. Height 17 in 266 HV 75286 



Dressing Table: Use also as desk. Finished back. 5 drawers. Top 44 by 22 in. 

Base ht. 301/2 in. Hanging Plate glass mirror. 20 by 28 in 266 HV 75286 

Lamps on Dressing Table: China base with small floral decoration on back- 
grounds of White, Pink or Blue. Shade is of White Rayon covered paper. Ruffle 

trim on top matches base. Height 1 3 V2 •" • - 2o ° HV 74Q0A 

Lamps on Night Stands: Match Vanity Lamps described above. Shades tilt to 
direct light. Colors same as above. Ht. I8V2 in 266 HV 74005 

Accessories fuJ/y described in current Price List under Page 35. 



Wards Page Thirty- five 



■: 



-■ 



? 







Vanity 



Bench 



High. Poster Bed 



Night Stand: Top 14 by 17 in. 

One drawer 266 HV 75289 

Night Stand Lamp (Shown al- 
so on dresser): Floral decora- 
tions on White, Pink or Blue 
china base. Matching Silk over 
paper parchment shade. 10-in. 
base diameter. Height 18y 2 

inches .266 HV 74005 

Panel Bed: 54-in. (Full) or 39- 
in. (Twin) widths. Ht. head 42 
in. ; foot 27 in.. 266 HV 75289 



Chest 



(07HARMING Hepplewnite style with serpentine fronts, 
(/? Hand-rubbed Mahogany Veneered tops, fronts and end 
panels; rest hardwood, finished Mahogany. Old English 
Brass colored metal drawer pulls; Plate glass mirrors. Consult 
Page 70 for Time Payment Plan and "How to Order" Page 
69 for information on Free Interior Decorating service. 

Prices quoted in current Price List under Page 36. 
Vanity: Top 48 by 20 in. Ht. 30Y 2 in. 7 drawers. Swinging mirror 24 by 
30 in. or hanging Shield mirror (See Dresser below). .. .266 HV 75289 

Lamps (on Vanity): See Price List under Page 36 266 HV 74006 

Bench: Top 23 by 14 in. Height 17 in. Blue striped cotton Damask seat 

cover; easily removable for recovering 266 HV 75289 

High Poster Bed: 54-in. (Full) or 39-in. (Twin) widths. Height head 

posts 56 in.; foot posts 51>/ 2 in 2 66 HV 75289 

Chest: Top 35 by 20 in. Height 491/ 2 in. 6 drawers. Jewelry fray in 
tOpdr0Wer 266 HV 75289 




Dresser: 6 drawers. Top 
45V2 by 22 in. Height 37 
in. Plate glass hanging 
Shield mirror 26 by 30 in., 
or Swinging mirror (See 
Vanity above). Jewelry 
tray in top drawer; one 
drawer with shirt dividing 
rail. For Price see current 
Price List under Page 36. 
266 HV 75289 



Ws Page Thirty-six 



For Prices see current Price List under Page 36. 
Chair: Back rises I8V2 in. from Chest-On-Chesh Top 35/2 by 19 in. 

14'/ 2 by 17-in. seat. Blue Striped Ht. 52 in. 6 drawers. Jewelry tray 

Cotton Damask seat cover; removes in top drawer, one drawer has 

for recovering 266 HV 75289 shirt dividing rail. . .266 HV 75289 




AM rooms in this Hallmark Furniture Book were arranged by 

Wards Decorating Department. Read Page 69 and learn 

how you can obtain their Free Service for your own home. 

For Prices see current Price Lis/ under Page 37. 

Chest: Heavy rope turnings on decorative columns at each 
side of front. 5 drawers; second drawer partitioned for 

shirts. Top 36 by 21 In. Height 48 in 266 HV 75292 

Oval Mirror (over Chest): Plate glass. Molded frame is an- 
tiqued Gold color metal leaf. Overall size: 12'/2 by 141/2 

inches 266 HV 74722 

Chimney Lamp (on night stand): White opal glass shade, 
clear glass chimney. Marble base. Brass color stem. Height 

23 inches 266 HV 74001 

Panel Bed-. 39-inch (Twin) or 54-inch (Full) width. Height at 
head end AV/ 2 inches; at foot 26'/ 2 Inches. . . .266 HV 75292 
Boudoir Chair and Ottoman: 18th Century styling. Deep 
tufted back and seat; sag-proof spring foundation for real 
comfort; pleats all around. Cornelia Garden pattern on Sa- 
teen cover in choice of White, Pink, or Blue background. 
Back rises 15 in. from roomy 18'/2 by 19-in. seat. Ottoman 

20 by 23V 4 in. ; ht. 16 in 266 HV7U31 

Dresser: 4 drawers; lower 3 have bowed fronts, top one has 
sliding jewelry tray, second divided for shirts. Top 48 by 21 
inches. Base height 36 inches. Hanging Mirror — Plate Glass, 
hardwood frame, 183/ 4 by 271/ 2 in 266 HV 75292 




Boudoir Choir and Olio 



Vanity 



American Federal in hand-rubbed Old World Mahogany finish. 
Rich Honduras Mahogany Veneers on fronts, tops, and ends; 
solid Mahogany drawer knobs; other surfaces are Mahogany fin- 
ished Hardwood. Notice the typical rope turned columns. Oak 
drawers are dovetailed, slide smoothly on center guides. Dust- 
proof construction throughout. Pay for your new bedroom furni- 
ture as you use it; read details of Wards convenient Time Pay- 
ment Plan on Poge 70. Freight and Ordering Information also 
on this page. Accessories described in Price List under Page 37. 



Chair High-Poster Bed Night Stand 

For Prices of Furniture and Accessories see current Price List under Page 37. 

Vanity: Top 49 by 19 inches. Base height 30 inches. 7 drawers—- High-Poster Bed: 54-inch (Full) width only. Fluted posts, flame 

center drawer has bow front. Turned feet. Swinging Plate glass type t°PS- Posts 48'/2 in. high 266 HV 75292 

mirror, 24 by 293/ 4 inches overall 266 HV 75292 Night Stand: Top 13 by 17 in.; ht. 27 in. Sturdy construction. 

Bench: Padded 13 by 23V2-m. seat covered in Blue Stripe Cotton with drawer and two shelves 266 HV 75292 

Damask. Seat removes easily for recovering. Hardwood finished ■ _. j . . . , . , c , , .. D // *w/ ,.,/ 7i «« 7 

... ,,..,«. «,, ,.,««I. Lamps [on night stands): For details see Page 66.266 HV 74027 

Mahogany. Hetght 18 in 266 HV 75292 

Chair: 15 by 15-in. removable padded seat. Blue Stripe Cotton Whife Plaster Sconce (above chair); See Page 6. .266 HV 73130 

Damask cover. Overall ht. 33'/ 2 in 266 HV 75292 Credit Terms and Freight Rates in back of Price List. 

Words Page Thirty-seven 





BEDROOMS 




Night Stand 



Pane! Bed 



Portable Mirror 



/ards Page Thirty-eight 




Night Stand Lamp 



Bench 



Vanity 



Borrowed from the Provinces of France . . . Normandy, Gascony, Lorraine, 
Picardy . . . here is the comfort, the simple, graceful design that gives French 
Provincial furniture its inimitable timeless quality. French Provincial pieces go 
especially well in Colonial homes and can be mixed with American Colonial 
styles as well as simpler pieces of 18th Century. Reproduced in the same wood 
as used in many of the original pieces — Cherrywood Veneers on fronts, tops 
and sides with other exposed parts of Solid Maple. Balance Hardwood. Avail- 
able in a rich, hand-rubbed French Provincial Fruitwood (Medium Brown} finish 
or Traditional French Enamel (a blended finish of Chalk White and Blue). Fine 
cabinetwork throughout with particular attention given to details. Note the au- 
thentic shaped legs and framing on the bed panels. Additional features de- 
scribed on opposite page. Credit Plan and Ordering Information on Page 70. 
266 HV 75027— Fruitwood (Medium Brown) finish,- 266 HV 75029— French Enamel Finish. 

For Prices see current Price List under Page 38. 

Night Stand; One shelf and one drawer. Top in. Height 30y 2 in. Gallery rail on three sides. 

131/2 by 17 inches. Height 28 inches. Portable Mirror on Dressing Table: AnMqued 



Bench 



Panel Bed: 54-inch (Full) size only. Height of 
headboard 46 inches; footboard 291/2 inches. 
Bench: 25xl4l/2-in. top. Ht. 18 in. Brown and 
Chartreuse checked Cotton Tapestry cover. 
Vanity; 7 drawers with sliding glass cosmetic 
shelf in upper right hand drawer. Top 19 by 
48 inches. Height 29 in. Oval Mirror 35 by 
24 in. overall — shaped top. Maple frame. 
Dressing Table: 3 drawers. Top 24 by 47'/2 



Gold color top and beading. 18 by 26'/2 in- 
Night Stand Lamps: Old oil type of antiqued 
Brass and Crystal Hobnail glass. Bright Red 
with White trim at top of White Net-covered 
paper parchment shade; 8V2 inches in diam- 
eter. Red Grosgrain bottom trim. Height 

13V2 '1 266 HV 74053 

Lamps (at left).- See Page 67.. 266 HV 74087 
Accessories described in current Price List. 




266 HV 75027— Fruitwood {Medium Brown) Finish 
266 HV 75029— French Enamel Finish 
Prices Quoted in current Price List under Page 39. 
In addition to the features described on the opposite page, these French 
Provincial pieces have the shaped and beveled tops, the carved posts 
and shaped aprons beneath lower drawers, characteristic of that era. 
Note the graceful front of the Open-End Bed. Drawers are dovetailed 
front and back for strength; center-guided for easy opening and closing. 
All interiors are smoothly sanded. Case backs are screwed on. Antiqued 
Brass finished metal drawer pulls. Plate Glass Mirrors. For Ordering In- 
formation and Time Payment Terms see back of current Price List. 
Chest; 5 deep drawers lor ample storage spare. Top 21 by 35 inches. Height 49 in. 




Night Stand 



Open-End Bed (Twin-Size) 



Dresser Base 
Night Stand Lamp 



Dresser Mirror 



Open-Arm Chair (See Page I 1 / 




266 HV 75027— Fruitwood [Med. Brown} fin. 
266 HV 75029— French Enamel Finish 
Prices in current Price List under Page 39. 
Dresser Base: 3 drawers with Velour-lined 
compartments for jewelry in top drawer. 
Top 23 by AS inches. Height 35 inches. 
Dresser Mirror: Shaped top with Traditional 
raised decoration. 42 by 23V2 in, overall. 
Night Stand: Described on opposite Page. 
Open-End Bed: 39-inch (Twin) width only. 
Height of headboard 46 in.; height of foot 
posts 24 in. 

Night Stand Lamps: Choice of White, Pink 
or Blue china base with small floral decora- 
tion. Matching ruffle trim around top of 
White Rayon covered paper parchment 

shade 266 HV 74005 

Accessories fully described in current Price 
List under Page 39. See How-to-Order, 
Freight Information, and exp/anofion of 
Wards Time Payment Plan on Page 70. 



Wards Page Thirty-n'me 




r ^nc^y 



HOUSE 



lllillliiiiiiiillllllHIl 





Prices quoted in current Price List 
under Page 40. 

Chest: 5 drawers. 50 in. high. Top 

191/2 by 343/4 in 266 HV 75201 

Vanity Lamps: See Page 67 for de- 
scription 266 HV 74091 

Night Stand Lamp (left): See Pg. 
67 for description. . .266 HV 74090 

See current Price List for Shipping 
Points, Ordering Information, 
Freight Rates and Credit Terms. 



Vanity Bench 

Classic Regency period styling ... In rich hand-rubbed 
Mahogany Veneer and Beechwood with antiqued old Eng- 
lish metal drawer pulls. Dustproof construction — drawers 
slide easily on center guides. Case backs fitted and 
screwed on — for better appearance and sturdiness. Ship- 
ping Points and Time Payment Terms In current Price list. 

Prices quoted in current Price List under Page 40. 
Vanity: 7 drawers. Top 48 by 19 in. Base height 301/2 in. Hanging 

Plate glass mirror, 31 by 21 V2 in 266 HV 75201 

Bench: Blue cotton Damask seat 15 by 24 inches. Height I8V2 in. 

Seat can be removed for recovering 266 HV 75201 

Canopy Bed: 54-in. (Full) width only. Height 79 in. (Canopy drape 

not included— See below} 266 HV 75201 

Canopy Drape: Customer must furnish material. (See Wards General 
Catalog.) Requires 211/j yds. of 39-in. material. Custom Built to your 
order. Price stated is for designing and making only.. .266 HV 75201 
Dresser: Top 48V 2 by 21 V2 in. Base ht. 35 in. 3 drawers. Sliding 
Jewelry tray in top drawer. Hanging Plate glass mirror, 31 by 21 1/2 

in. Note fine Brass finish Grill on top of mirror 266 HV 75201 

Panel Bed: 54-in. (Full) or 39-in. (Twin) widths. Height of head end 

431/2 in.; foot end 27V2 En 266 HV 75201 

Lamp. See Page 53 for description of Lamp similar to one shown on 
Night Stand at right 266 HV 74050 



rices quoted in cur- 

ml Price List under 

Page 40. 

ight Stand: 2 draw- 
rs. Top 171/2 by 13i/ 4 
iches. Height 27i/ 2 
iches..266 HV 75201 
hair: Seat Cover of 
Dng-wearing Blue cot- 
)n Damask. Back 17 
iches high from 18 
y 141/2-inch seat. 
266 HV 75201 



Canopy Bed 



/ards Page Forty 




Night Stand 




^wx^yy (f/ 



C_^ FOR YOUR LIVING ROOM 



GRADE A 



Let these Decorator Selected Fabrics be your 
guide for individuality in furnishing your home. 



The Colors shown o/i this page match the actual colors of the 
fabrics as closely as is possible with modem printing methods. 




■1 Textured Stripe: Closely 
oven Cotton with monotone 
ripes of Twill and Crepe 
r eave. Colors: Spruce Green, 
irgundy. Gray, Lt. Blue or 
auve. Sfafe Fabric, Color. 



A-2 Damask: A decorator : type fab- 
ric. Tightly woven fine mercerized 
Cotton; heavier yarn makes small 
designs stand out. Colors.- Bur- 
gundy, Larkspur Blue or Mauve. 
Sfafe Fabric and Color. 



A-3 Artificial Leather: Finely 
grained like genuine Leather. 
Washable. Ideal for desk and 
pull-up chairs. Colors: Antigued 
White, Federal Blue, Dark Red, 
Spruce Green. State Fabric, Color. 



A-4 Multi-Colar Cretonne: Gaily 
patterned closely woven twill 
weave. Has excellent degree of 
fastness to sunlight and washing. 
Al lover floral pattern blends Blue, 
Red and White. Stale Fabric. 



A-5 Diagonal Cord: Decorative 
Cotton fabric,- wear-resisting cord 
weave in diagonal pattern that 
softens contour. Colors.- Turquoise, 
Dusty Rose, Reseda Green or Gold. 
State Fabric and Color. 



A-6 Ratine' Tapestry: Raised weave 
of Cotton and Rayon in faintly 
visible self-stripe. Ideal for Mod- 
ern and 18th Century. Colors.- 
Beige, French Blue, Larkspur Blue 
or .Burgundy. Stote Fabric, Color. 



Heavy weight Decorator-styled Fabrics woven of Cot- 
Cj XV J\ U t-. LJ ton, some with Rayon in new decorative beauty. 



Order by Article Number under the furniture of your choice. Include 
Fabric Number, Name and Color. Colors read from fop to bolfom. 




' Decorator Stripe: Closely 
ven satin-weave surface of 
rcerized Cotton,- harmoniz- 
I ll/2-in. stripe. Colors: Co- 
3-Brown, Gold, Blue or Bur- 
idy. State Fabric and Color. 



B-22 Printed Gabardine: Twill 
weave Cotton with English type 
pattern of centered floral bouquets, 
repeating every 211/2 in. Colors: 
Green-Blue, White or Grayish 
Green grounds. Sfafe Fabric, Co/or. 



B-12 Patterned Damask: Extra heavy 
lustrous Mercerized Cotton. Typi- 
cal 18th Century pattern for use 
on Traditional pieces. Co/ors.- 
Fuchsia Red, Larkspur Blue or Tur- 
quoise. Sfafe Fabric and Color. 



B-10 Block Weave Tapestry: Raised 
nubby effect of heavier Cotton 
yarns woven in 1-in. squares on 
sturdy Cotton. Ideal for Modern. 
Co/ors,- Larkspur Blue, Light Gold 
or Rose. Sfafe Fabric and Color. 



B-23 Striped Rayon and Cotton: 
Wide 21/4-in. stripes on lustrous 
satin weave. Smart for Traditional 
or Modern. Colors: Spruce Green, 
Cedar, Gray, Hydrangea Blue. 
State Fabric and Color. 



B-24 Modern Tapestry: A smart all 
Cotton fabric with an irregular 
pattern weave. Suited to Mod- 
ern furniture. Colors: Dusty Rose, 
Apple Green, Larkspur Blue or 
Gray. Sfafe Fabric and Color. 



For Your COLONIAL MAPLE Living Room 




^-31 Textured Plaid Tapes- 
: Long-wearing heavy Cot- 
1, Colors.- Blue and Gray 
(dominating, or Green and 
rt predominating. Sfafe the 
brie and Color wanted. 



ugh 



apesl 



good looking nubby weave, all 
Cotton Tapestry in smart solid 
colors. Colors: Light Blue, Tan or 
Green. Be sure to state the Fab- 
ric and Color wanted. 



MB-33 Quilted Print: Heavy, close- 
ly woven Cotton fabric with all- 
over Floral pattern on Cotton 
back. Colors: Burgundy or Green 
background. Be Sure to State the 
Fabric and Color wanted. 



MB-34 Ribbed Tapestry: A durable 
all Cotton fabric that will retain 
a neat appearance. Colors.- Spruce 
Green, Gold, Federal Blue or Cor- 
al against Natural background. 
Sfafe Fabric and Color. 



MA-30 Floral Panel Tapestry: A 
handsome Cotton print in a multi- 
colored floral pattern. The large 
figure gives new distinction to the 
room in which you place it. Only 
in Blue background. State Fabric. 



MB-35 Striped Cotton Tapestry: 
Neat all Cotton fabric with nubby 
weave. 1 1/2-Inch stripe in contrast- 
ing color. Colors: Tea Rose or 
Turquoise. Be sure to state Fabric 
and Color wanted. 



PHOTOGRAPHS SHOW PATTERNS 1/3 ACTUAL SIZE 



Wards Page Forty-one 




GRADE C 



Longer wearing, extra heavy, textured 
and pile fabrics of true distinction. 



FOR YOUR LIVING ROOM 



The Colors shown on these pages match the actual colors of 
fabrics as closely as it possible with modern printing methods. 




C-15 Small Figured Brocatelle: 
Closely woven mercerized Cotton 
with small self-toned Shell pattern 
in high relief. Colon: Reseda 
Green, Rose-Rust, Hydrangea Blue, 
Burgundy. State Fabric, Color. 



C-21 Chevron Tapestry: Herring- 
bone weave of wear-resisting Cot- 
ton, with 20% self-color Mohair 
for glint and extra wear. Colors : 
Gold, larkspur Blue, Burgundy, 
Apple Green. State Fabric, Co/or. 



C-16 Satin-Stripe: Alternating 1- 
in. stripes of lustrous mercerized 
Cotton and diagonal textured Cot- 
ton. Stripes matched in upholster- 
ing. Colors-. Burgundy, Reseda 
Green or Gold. Sfafe Fabric, Color. 



C-17 Brocade Tapestry: Attractive 
ribbon pattern of heavy Rayon 
yarns with nubby textured Cotton 
filling yarns. Colors-. Reseda Green, 
Mauve, Larkspur Blue, Burgundy. 
Sfafe Fabric and Color wanted. 



C-25 Mohair Boucle Frieze: Loop 
Pile surface of 50% Mohair, 50% 
Cotton. Moth-Resistant. Colors: 
Dusty Rose, Larkspur Blue, Apple 
Green, Burgundy, Federal Blue. 
Sfafe Fabric and Color. 



C-26 Multi-Color Tapestr) 

Floral pattern in yarn-dye 
colors on Cotton Tapestry 
Beige ground with pattern i 
Green, Brown and Pastel FIc 
ral shades. State Fabric. 



GRADE D 



Luxurious deep Pile Fabrics and expen- 
sive Flat Weaves of unusual character. 



Order by Article Number under the furniture of your choice. Include 
Fabric Number, Name and Color. Colors read from top to bottom. 



GRADE E 

Genuine Leathe 







■I 




D-27 Brocatelle: Smart high-relief 
diamond pattern in lustrous Rayon 
and Cotton in extra sturdy back- 
ing. Colors: Larkspur Blue, Tea 
Rose or Spruce Green. State Fab- 
ric and Color wanted. 



D-18 Colorfast Velour: Deep lus- 
trous Cotton pile woven to stay 
upright, locked into a heavy Cot- 
ton back. Colors-. Coral, Spruce 
Green, Red, Green-Blue. State 
Fabric and Color. 



D-28 Matelasse' Tapestry: Raised 
pattern of floral sprays in a satiny 
weave gives a quilted effect on 
heavy corded cotton ground. Col- 
ors: Gray, Reseda Green, Tea 
Rose. Sfafe Fabric, Color. 



D-20 100% Angora Mohair: Long- 
est wearing of all fabrics. Mohair 
pile with not less than 225 tufts to 
the sq. in. Moth-resistant. Colors-. 
Burgundy, Green-Blue, Mauve, Fed- 
eral Blue. Sfafe Fabric, Color. 



D-19 High Pile Frieze: Uncut loop 
pile, 50% Mohair, 50% Cotton, in 
Cotton back. Moth-resistant. Col- 
ors,- Federal Blue, Turquoise, Rose- 
Rust, Green-Blue, Burgundy. Sfafe 
Fabric and Color. 



E-29 Top Grain Leather: Tap 
cut of hide . . . soft and plfc 
able . . . finely grained. Col- 
ors: Reseda Green, Antiqued 
White, Chinese Red, Federal 
Blue. State Leather and Color. 



For Your FRENCH PROVINCIAL Living Room 




FP-36 Printed Cretonne: For use on 
all French Provincial furniture. 
Small gay Floral pattern of blend- 
ing colors on Light Blue or Yellow 
background. Be sure to Sfafe Fab- 
ric and Color wanted. 



FP-39 Quilted Chintz: Adapted 
from fabrics used, on original pe- 
riod pieces. All Cotton, woven to 
give puffed quilted effect. Colors.- 
Burgundy, Yellow or Alice Blue. 
Sfafe Fabric and Color wanted. 



FP-37 Toile de Jouy: Pictorial 
print on Cotton after the manner 
of the original prints made in 
Jouy, France. Colors: Burgundy or 
Reseda Green on light background. 
State Fabric and Color. 



FP-40 Provincial Plaid: Sturdy 
"linen like" Cotton woven in 
blending plaid on Beige Cotton 
background. Colors: Burgundy or 
Apple Green. Be sure fo sfafe Fab- 
ric and Color wanted. 



FP-38 Provincial Tweed: Rough 
"tweedy" Cotton — blends beauti- 
fully with other fabrics in this 
group. Colors: Hydrangea Blue, 
Burgundy or Apple Green. Sfafe 
Fabric, Color. 



FP-41 Quilted Print: Heavy, 
closely woven Cotton. Allow' 
small Floral pattern on Apple- 
Green or Burgundy bactj 
ground. For any Provincial j 
Piece. Sfafe Fabric and Color. 



Wards Page Forty-two 



FABRICS DESCRIBED AS MOTH-RESISTANT ARE GUARANTEED TO RESIST MOTHS FOR 5 YEARS. 



introducing modem €*meriC€**9 in reiated grvnpin&s 

Furniture for your entire home . . . styled by one of America's foremost designers . . . shown on Pages 43 to 47, 
50, and 51. Woods used are Solid Mahogany, Mahogany Veneers, and Solid Maple, all finished Toast color. 
Time Payment Terms and Ordering Information on current Price List. For Free Decorating Service see Page 69. 




For Prices see current Price List under Page 43. 
Sofa: Comfortable lounging back, with soft, loose pillows filled with 25% Down, 75% Feathers. 
T-shaped reversible innerspring seat cushions. Moss filling. Solid Mahogany front legs. Hardwood 
frame. Hand-tailored and welted. Shown in Grade B-24 Modern Tapestry. Length 77 Inches; 
seat 69 by 22 inches; height 35 inches. Arm height 23 inches. 

Lounge Chair: Same fine construction as sofa. Shown in Grade C-21 Chevron Tapestry. Width 30 
inches,- seat 20 by 22 inches. Height 35 inches; arm height 23 inches. 

Both Lounge Chair and Sofa available with Down and Feather seat cushions at moderate addi- 
tional cost. For Time Payment Terms and Ordering Information see current Price List. 
266 HV 70068 — Sofa or Lounge Chair in your choice of any Grade A Fabric (See Page 41). 
266 HV 70069 — Sofa or Lounge Chair in your choice of any Grade B Fabric (See Page 41}. 
266 HV 70070 — Sofa or Lounge Chair in your choice of any Grade C Fabric {See Page 42). 
266 HV 70071 — Sofa or Lounge Chair in your choice of any Grade D Fabric (See Page 42). 

Lamp (shown on Lamp table above): Described on Page 66 266 HV 74074 

Cut- to-Fit Plate Glass Mirror (over fireplace): See description on Page 46. Accessories are fully 
described in current Price List under Page 43. 



Pouf Cha 



For Prices see current Price List under Page 43, 
Pouf Chair (above): For Living Room or Bedroom. Spring-filted seat and back, button-tufting. 
Casters. Shown in Grade A-l Textured Stripe. Size: Seat 24 by 20 in. Chair height 32 in. 
266 HV 71080— In any A Fabric; 266 HV 71081— In any B Fabric; See Page 41. 

266 HV 71082— In any C Fabric; 266 HV 71083— In any D Fabric,- See opposite Page. 

Lamp Table (above): Mahogany Veneered top and shelves. Balance Solid Maple. Toast color 

finish. Top 21 by 21 In. Height 26V* In 266 HV 73151 

Lamp (above): Indirect Lighting. Blonde Maple finished hardwood base; Honey Brass elec- 
troplated center band. Tan fabric on Paper Parchment shade. Height 22 Inches.. 266 HV 74011 
Pull-Up Chair (at right): Solid Maple in Toast Color finish. Spring filled seat 19 by 21 in. 
Shown in Grade A-6 Ratine Tapestry. Height 34 inches. Width 25 inches. 
266 HV 71084— In Grade A Fabric (Page 41); 266 HV 71085— In Grade B Fabric (Page 41). 
Bookman's Corner (at right): See Bookcase at top of page for construction details. Corner 
Case 37 inches long on each wall. End case, sides extend 13 inches along wall. 
Corner Case: 27V 2 in. deep.. 266 HV 73154; End case: State right or left end.. 266 HV 73153 
For convenient Time Payment Terms and Freight Rates see back of current Price List. 







Bookcase 
(See Top of Page) 



End Case 



Poll-up Cha 



Comer Case 



Wards Page Forty-three 




Wood Furniture on this and opposite page designed to harmonize 
with Modern American Dining Room and Bedroom Furniture on Pages 
46, 47, 50, 51. Credit Terms, Freight Rates in back of Price List. 

Prices quoted in current Price List under Page 44. 
Lounge Chain Smartly styled to match Sofa on opposite page. T-shaped 
reversible spring-filled seat cushion. Solid Mahogany front legs. Hard- 
wood frame. Toast color finish. Shown in Grade B-10 Block Weave Tap- 
estry. Also available with Down-and-Feather seat cushion, at small ad- 
ditional charge. Size : Width 29 in., seat 21 by 23 in. Height 34 in. 
Ottoman; Attached spring-filled cushion; innerspring base. Solid Ma- 
hogany legs, Toast color finish. Top 29x29 in. Ht. 18 in. 
Fabrics listed by Grades and shown in actual Colors on Pages 41, 42. 
266 HV 71088— Lounge Chair or Ottoman in Grade A Fabrics, Page 41. 
266 HV 71089— Lounge Chair or Ottoman in Grade B Fabrics, Page 41. 
266 HV 71090— Lounge Chair or Ottoman in Grade C Fabrics, Page 42. 
266 HV 71091— Lounge Chair or Ottoman in Grade D Fabrics, Page 42. 
Side Chair: Mahogany Veneers and hardwood . . . Toast color finish. 
Coil spring suspended web seat for added comfort. Covered in long- 
wearing two-tone Light Blue Diamond patterned Cotton Tapestry. Back 

15V2 in. high from 19xl7-in. seat. See Price List 266 HV 77319 

Breakfront Secretary: Mahogany Veneered fronts, sides and shelves. 
Legs Maple. Toast color finish. Adjustable shelves, 2 in top, 2 in base 
cupboards. 4 drawer-effect; top one pulls down for desk. Fingertip 
pull-out grooves. 45 inches wide by ltf/4 inches deep. Height 67 inches 
See current Price List 266 HV 731 58 



Lounge Chair 

mcdertw american for the 2c th 




Round Lamp Table 



Left End Seclh 



Corner Section 



Right End Section 



CocUaif Table 



Wards Page Forty-four 



Sectional Sofa . . . use it as shown, as a Love Seat or as individual Lounge Chairs. Solid Mahog- 
any front legs. Toast color finish. Hardwood frame. Reversible spring-filled seat cushion; spring- 
filled back. Shown in Grade B-10 Block Weave Tapestry. Also available with Down-and-Feather 
Seat Cushion, at additional charge, See current Price List. Fabrics, Colors, Pages 41, 42. 
End Section: Width 27 in.; seat 23V* by 22 in. Arm Ht. 23 in. Ht. overall 31 in. See Price List. 
Center Section: Width 25 in.; seat 2P/ 4 by 22 in. Height 31 in. No arms. See current Price List. 
Corner Section: Width 30 in.; seat 22 by 22 in. Height 31 in. No arms. See current Price List. 

For Prices see current Price List under Page 44. "How to Order" 



266 HV 70072— Any Section In Grade A Fabrics 266 HV 70073— Any Section in Grade B Fabrics 

266 HV 70074—^ny Section in Grade C Fabrics 266 HV 70075— Any Section in Grade D Fabrics 

Tables: Beautifully styled to harmonize perfectly with the living room furniture on these two pages, 
Rich Mahogany Veneered tops and aprons; balance Solid Maple. Toast color finish. 

Round Lamp Table: Top 223/ 4 in. in diameter. Height 26>/2 in. Shelf for magazines 266 HV 73155 

Cocktail Table: Removable set-in Glass top. Top 36 by 20 inches. Height I6Y2 in 266 HV 73157 

Table Lamp: Natural finished Bamboo base. See Page 66 for complete description. ...266 HV 74042 
on Page 70. Credit Terms and Freight Rates in back of Price List. 




For Prices see current Price List under Page 45. 
Chests: Use for Living Room, Bedroom or Study. Fronts, tops and sides Mahog- 
any Veneer; bases Mapie. Toast color finish. Structural parts Hardwood. Drawers 
slide easily on center guides; have dustproof panels. Easy-to-grasp fingertip 
grooves under each drawer. Tops 33V2 by 13 in. Height 38V2 in. 

Shelf Chest: Use top shelf for books, etc. 2 large drawers 266 HV 73160 

Desk Chest; Top drawer pulls down, slides out forming 12V2 by 31 -in. writing 
bed. Desk section has two drawers, compartments for bills, etc.. .266 HV 73152 
3-Drawer Chest: See Prices on current Price list under Page 45.. .266 HV 73161 
Occasional Chair; Smart, modern design . . . gives the utmost in comfort . . . 
takes little space. Use with 18th Century Furniture, too. Shown in Grade A-6 
Ratine Tapestry. Solid Mahogany frame in choice of Toast color finish or Brown 
Mahogany. Seat 20 by 19 in. Height 36 in. Fabrics and Colors on Pages 41, 42. 
266 HV 71121— Any Grade A Fabric. 266 HV 71122— Any Grade B Fabric. 

266 HV 71 123— Any Grade C Fabric. 266 HV 71124— Any Grade D Fabric. 



Occasiona/ Chair 



Sofa 



Cocktail Table 



Lamn Table 



Sofa: Spring-filled back slopes at just the right angle for utmost 
lounging comfort. Rounded back corners flow into arms for pleasing 
decorative effect. Reversible spring-filled seat cushions. Hardwood 
frame. Casters for easy moving. Shown In Grade A-6 Ratine* Tapes- 
try. Size: Length 77 in. ; seat 69 by 22 in. Height 30 in. Arm Height 
23V2 in. See Fabrics in actual Colors on Pages 41 and 42. 
Lounge Chair: Same fine construction as Sofa. Shown in Grade B-24 
Modern Tapestry. Size: Width 30 In.; seat 22 by 22 in. Height 32 
in. Arm height 21 V2 in. Fabrics in actual Colors on Pages 41, 42. 
Both pieces available with Down-and- Feather Seat Cushions at ad- 
ditional charge. For Prices see currenf Price List under Page 45. 
266 HV 70076 — Sofa and Lounge Chair in any Grade A Fabric. 
266 HV 70077 — Sofa and Lounge Chair in any Grade B Fabric. 
266 HV 70078— Sofa and Lounge Chair in any Grade C Fabric. 
266 HV 70079 — Sofa and Lounge Chair in any Grade D Fabric. 

Cocktail Table: Mahogany Veneer top; removable Glass inset. Legs 
Solid Maple. Toast color finish. Top 2772 in. in diameter. Height 15V2 

in. Price in current Price List under Page 45 266 HV 73156 

Lamp Table fully described on Page 43 266 HV 73151 

Table Lamp fully described on Page 66 266 HV 74074 

Credit Terms and Freight Rates in back of currenf Price List. "How- 
to-Order'" explained on Page 70. Decorative accessories described 
in current Price List. 



C€>*9fi**i/ fii>***£f rCV**9 









Pull-Up Chair 



Sofa 



For Prices see current Price List under Page 45. 
Pull-up Chair: Solid Maple frame, finished Toast color. Spring seat on web 
base for added comfort. Moss filling. Decorative welting on back. Shown in 
Grade A-6 Ratine' Tapestry, Width 23y 2 in.; seat 19i/ 2 x20 in. Ht. 31 in. Fabrics 
listed by grades and shown in actual Colors on Page 41. 
266 HV 71092— Any Grade A Fabric. 266 HV71093^Any Grade B Fabric. 

Desk: Mahogany Veneered top, front and sides. Maple legs; balance Hardwood. 
Toast color finish. 9 drawers. Drawers have dustproof panels, center guides. 
Easy-to-grasp fingertip grooves under each drawer. Top 46x23 In. Kneehole 26 
in. wide. Entire height 30 in. See current Price List 266 HV 73159 

Table Lamp fully described on Page 66 266 HV 74042 

Sofa; Forms harmonious Living Room Group with Matching Chair and Ottoman 
on opposite page. Trim modern lines. Comfortable spring-filled reversible seat 
cushions. Moss and Cotton padding. Solid Mahogany front legs. Toast color 
finish. Hardwood frame. Shown In Grade D-27 Brocatelle. Length 76 in.; seat 
67 by 23 in. Ht. 31 In. Arm ht. 23>/2 in. Also available with Down-and-Feather 
seat cushions at additional charge. Fabrics and Colors listed by Grades on 
Pages 41 and 42. Prices quoted in current Price List under Page 45. 
266 HV 70080--Grade A Fabrics. 266 HV 70081— Grade B Fabrics. 

266 HV 70082— Grade C Fabrics. 266 HV 70083— Grade D Fabrics. 

White Plaster Sconces: (shown over Sofa}. See Page 6 266 HV 73130 



Wards Page Forty-five 




Distinguished Modern group , . . captures the graceful simplicity of contem- 
porary design. Choice of rich Mahogany Veneers finished Toast Color ... or 
Pin Stripe Walnut Veneers. Solid Maple bases and moldings; structural parts 
Hardwood. Note how the reeding detail on table edge is echoed on front 
of Buffet. Drawers are dovetailed for strength; slide easily on center guides. 
Dustproof construction. Easy-to-grasp fingertip grooves under eqch drawer. 
Group includes Dinette Buffet and Table for the smaller size room and China 
Cabinet for use with either group {see opposite page). For Wards Convenient 
Time Payment Terms and Ordering Information see current Price List. 

266 HV 77319— Mahogany finished Toast color; 266 HV 77321— Walnut 
For Prices see current Price List under Page 46. 
Side Chair: Backs graceful ly bent and shaped for comfort. Coil spring "Seng-Web seat 
for added comfort. Covered in long-wearing two-tone Light Blue diamond-patterned Cot- 
ton Tapestry. Back 15'/2 In. high from 19 by 17-in. seat. 
Pedestal Table: (shown also in small view at right above): 40 by 26-in. top measures 40 

. with drop leaves raised; extends to 40 by 96 in. with three 14-in. leaves. 
Credenza Buffet: Top 60 by 19 in. Height 35 in. 4 large drawers; section of top drawer 
partitioned and lined for silver. Cupboard at each end. Mirror not included (see below). 
Arm Chair: Bentwood arms. Same seat cover and comfortable "Seng-Web" seat construc- 
tion as Side Chair. Back 16% in. high from 211/2 by 18-in. seat. 
Leg Table: Top 42 by 60 in. Extends to 42 by 96 in. with three 12-in. leaves. 
Plate Glass Mirror: Cut to any size you need from 4 square feet to 25 square feet. Vz-inch 
beveled edge. Holes and rosettes for attaching to wall. Minimum width 12 in., maximum 
length 72 in. Gee Price List. 266 HV 74728— Mirror from 4 to 7 sq. feet. 
266 HV 74729— Mirror from 7 to 15 sq. feet. 266 HV 74730— Mirror from 15 to 25 iq. feet. 



Leg Table 



Vards Page Forty-st* 








Dinette Buffet 



nvarfemw american 



for fis // or Junior $ix& 



ci£nin& rvoni 



China Cabinet (Shown in Pin Stripe Walnut} 



Side Chair (Shown in Pin Stripe Wat nut) 





Dinette Table 



For the Modern Dinette — same construction and finish as 
Group on opposite page. Choice of Mahogany or Walnut 
Veneers. China Cabinet and Chairs may be used with 
either group. Turn to Page 70 for information concerning 
Wards Time Payment Pfan — Page 69 for Free Decorating 
Service. Freight Rates given in back of Price List. 

266 HV 77319— Mahogany (Toast color finish); 266 HV 77321— Walnut 
Prices quoted in current Price List under Page 47. 

Dinette Buffet: Top 48 by 18 In. Height 34 In. Large cupboard at 

each end. 4 drawers; top drawer partitioned and lined for silver. 

Dinette Table: Top 32 by 46 in.; measures 32 by 56 in. long when 

extended with one 10-inch leaf. 

China Cabinet: Size 37 by I6I/4 in. Height 66V4 in. Top has sliding 

glass doors, two adjustable shelves. Base has one drawer and large 

two-door cabinet with one sheff. Suitable for use in regular Jarge- 

sized dining room or dinette. 

Side Chair: Fully described on opposite page. 



Wards Page Forty-seven 



Beautiful Limed Oak (tight Taffy color) — the popular 
finish for the modern home. Excellent construction 
in sturdy Oak; 5- ply tops and fronts, 3-ply ends. 
Table top is extra heavy for strength and rigidity. 
All drawers dovetailed; center guides for easy 
opening. Modern concealed drawer pulfs. Buffet 
and Table come in junior sizes for the smaller 
dining room. All chairs have comfortable coil spring 
web seat construction. Use Wards convenient Time 
Payment Plan— see Page 70. Free Decorating Serv- 
ice explained on Page 69. 

For Prices see current Price List under Page 48. 
Credenza China Cabinet: Top 36 by 17 in. Ht. 62 in. Base 
has 1 drawer, 2-door cupboard. 2 shelves in top grooved 

for plates. For regular or smaller room 266 HV 77318 

Junior Table: Top 36 by 52 in. extends to 64 in, with one 

12-inch leaf 266 HV 77318 

Side Chair: Back ht. 17 in. from 173^ by 15Wln. seat; heavy- 
textured Blue and Beige Cotton Tapestry. . , . .266 HV 77318 

Credenza Buffet: Top 60 by 20 in. Height 35 in. 4 drawers 

1 top drawer partitioned and lined for silver. Cupboard on 

each side with 1 shelf in each 266 HV 77318 

Junior Buffet: Like above. Top 48 by 18 in 266 HV 77318 

96-inch Table: Top 40 by 60 in. extends to 96 in. with three 

12-inch leaves 266 HV 77318 

72-inch Table: Top 40 by 60 in. extends to 72 in. with one 

12-inch leaf 266 HV 77318 

Arm Choir: Back height 17 in. from 203/4 by 163/ 4 -in. seat. 

Same seat covering as Side Chair 266 HV 77318 

Mirror: Pfate Gloss. Natural Bamboo Finish on hardwood 
frame. Size 27 by 37 in. overall 266 HV 74719 

Junior Buffet 





Credenza China Cabinet 



Side Chair 



far the nwotfern home 



Credenza Buffer 



Arm Chair 



Tab/e 



Side Chaii 



liimii i n 
liiiii i Ml ip 

14 III) I 111 j ft 



I llll Hill 
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III I III 



if MM Mi . 

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* 9 




Livable serviceable Oak in Limed Oak finish (light Taffy color) — ideally suited to 
the modern home. 5-pty Oak Veneered tops, fronts, 3-p!y ends. Solid Oak Bases. 
Dovetailed drawers with Oak interiors; center guides for easy gliding. Dustproof 
construction throughout. Wood pulls. Metal floor glides. See Page 70 for Credit Plan. 
For Prices see current Price List under Page 49. 



Vanity; Size 49x19 in. Side ht. 25W in. Beveled 
Plate glass mirror, 44 in. diam. 5 drawers; jew- 
elry tray in top drawer 266 HV 75022 

Bench: Rose patterned Cotton Tapestry seat 14 

by 22i/ 2 in. Height 18 in 266 HV 75022 

Choirr Back 16 in. high from 16xl8-in. seat 



Rose pattern Cotton Tapestry 266 HV 75022 

Panel Bed: 54-in. (Full) or 39-in. (Twin) width. 
Head 36V 2 in. high; foot 223/ 4 in. 266 HV 75022 
Lamp on Vanity: see Price List. .266 HV 74034 
Bow-Knot Lamp on Night Stand fully described 
on Page 67 266 HV 74033 



Chaise Longue 









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It \> ' i 




III 


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For Prices see current Price 
Chaise Longue: Truly luxurious comfort. Fine 
tailoring and workmanship throughout. Sag- 
proof spring construction in seat and back thick- 
ly overlaid with Kapok and Cotton filling. 
Curved form-fitting back. Deeply tufted. Cover 
is Cotton ond Rayon Damask in modern Nov- 
elty weave. Tailored Valance all around. Avail- 
able in Gray, Rose, or Turquoise. Size: Overall 
length 58 in. Width 26 in. Height 32 in. Inside 
length 48 Inches 266 HV 711 35 



List under Page 49. 

Dresser: Top 46 by 21 in. Base ht. 331/2 
in. 3 drawers; sliding jewelry tray in top 
drawer. Beveled edge Plate glass mir- 
ror, 32 by 34 in 266 HV 75022 

Chest: Top 34 by 19 In. Height 503/4 in. 
5 large drawers . . . Convenient Shirt 
Divider in middle drawer. .266 HV 75022 

Night Table: Top 14 by 16 in. Height 
241/2 inches. 2 drawers. ... .266 HV 75022 



For Accessories and Shipping Information see current Price List under Page 49. Convenient Time 
Payment Terms and Freight Rates in back of Price List. 



Wards Page Forty-nine 




modem americwm 

fcr the 2cti» ce*» / '**'*/ /><'</*'(>€**/ 




Upholstered Headboard Bed 



Night Table 



Bench 



Drop-Center Vanity 



Chest-on-Chest 



Vards Page Fifty 




Bleached Mahogany Veneers in hand-robbed Toast Color finish en- 
hance the beauty of this distinctive Modern group — harmonizes with 
dining room and living room groups on Pages 43 to 47. Aqua Blue up- 
holstered headboard of bed offers delightful color contrast. Panel re- 
moves so you can cover to match draperies or bedspreads. 

Tops, fronts and ends of Mahogany Veneers; bases and moldings 
Solid Maple. Balance Hardwood. Drawers, dovetailed for strength, 
are fully dustproof, slide easily on center guides. Easy-to-grasp finger- 
tip grooves under each drawer serve as drawer pulls ... in the modern 
manner. Time Payment Terms and Freight Rates in back of current Price 
List. "How-to-Order" on Page 70. 

For Prices see current Price List under Page 50. 
Upholstered Headboard Bed; 54-in. (Full) width only. Removable headboard panel 

18 in. high upholstered in soft Aqua Blue Cotton Weave fabric. Entire height of 

head board 36% in j^ j-|V 75235 

Bench: Seat 14 by 27 in. covered in soft Aqua Blue Cotton Weave— matches head- 
board of bed. Seat removes for ease in recovering. Height 18 in 266 HV 75235 

Drop-Center Vanity: Center drawer, 6 side drawers. Top 18 by 48 in. Ht. at sides 27 

in. Ent. ht. 63% in. 40x44-in. Plate glass mirror; beveled edge 266 HV 75235 

Chest-on-Chest: 5 drawers. Top 19 by 36 inches. Height 52 inches. .. .266 HV 75235 
Chair: Seat cover in two-tone Light Blue diamond patterned Cotton Tapestry. Seat 

19 by 17 in. Height of back from seat 15y2 in 266 HV 77319 

Tole Lamps on Vanity.- See Price List , 266 HV 74034 

Night Table described on Opposite Page; 266 HV 74033 Night Table Lamp, Page 67. 




'•Drawer Vanity 



For Prices see current Price List under Page 51. 
Bench: Seat 14 by 27 in. covered in soft Aqua Blue Cotton Weave to match 
upholstered headboard of bed on opposite page. Seat removes for ease in 

recovering. Height 18 in 266 HV 75235 

9-Drawer Vanity: Top 17% by 46 in. Ht. 27 in. Beveled edge Plate glass 

hanging mirror, 33V2 by 37/2 in., with Maple frame 266 HV 75235 

Vanity Lamps: See current Price List 266 HV 74034 

Chest: Top 20 by 34 in. Height 45 in. 4 drawers 266 HV 75235 

Chair: Fully described on opposite page 266 HV 77319 

Wards Staff of Interior Decorators designed all rooms shown in this book. 
They will be pleased to assist you in restyling your rooms for Hallmark Qual- 
ity Furniture. Turn to Page 69 for information concerning this free professional 
service. Convenient Credit Terms and Freight Rates on current Price List. 




Chest 




Panel Bed 



Night Table 




i 



For Prices see current Price List under Page 51. 
Panel Bed: 54-in. (Full) or 39-in. (Twin) widths. Head end 363/ 4 - in. high; foot end 233/ 4 in. 266 HV 75235 

Night Table: 1 drawer. 2 shelf spaces. Top 14 by 16 in. Height 26V 2 in 266 HV 75235 

Lamp on Night Table fully described on Page 66.. 266 HV 74042 

Dresser: Top 20 by 44 inches. Base height 32V2 inches. Beveled edge Plate glass hanging mirror, 33V2 
by 33 1 /2 inches, with Maple frame. 3 drawers 266 HV 75235 

For details of Wards convenient Time Payment Plan see Page 70. Refer to same page for information 
concerning Shipping and "How to Order." Wards guarantee complete satisfaction on all furniture 
bought from this book — read about Wards seventy year old Guarantee on Page 1. 



Wards. Page Fifty-one 




x> 



Night Stand 



M*>€*J*9t*f 



or 



Me&checi 



Table Lamp 



Bench 



Vanity 



Vanity Lamp 



Architectural grace in modern design . . . with the quality furniture accent of shaped Bow Fronts on dresser, chest, 
vanity, night stand, and footboard of bed. Choice of two finishes: Bleached Mahogany (toast color) or Walnut 
(see dresser). Full frame construction with choice of Mahogany Veneers or Walnut Veneers on fronts, sides and 
tops. Balance Solid Walnut or Solid Mahogany. Dustproof construction. Drawers slide easily on center guides. 
Easy-to-grasp fingertip grooves on sides of each drawer replace drawer pulls. Drawers dovetailed for strength! 
with finished Oak sides, backs and bottoms. Concealed casters on all large pieces. See Page 70 for "How-To- 
Order." Freight Rates and Time Payment Terms in back of current Price List. 

Dresser: 3 drawers. Two shirt dividers and jewelry tray in top 
drawer. Top 21 by 46 in. Base height 35 in. Round, 32-tn. beveled 

edge Plate glass mirror. 

Chest: 5 drawers. Shirt divider in second drawer. Top 21 by 36 in 

Height 52 in. 

Table Lamp [on night stand): "Wheat-tone" color column. Brushed 
Honey colored Brass base with matching metal cap over top of 
shade. He.ght 21 inches. Madagascar Tan fabric over paper parch- 
ment shade; 16 in. in diam 2 66 HV 74010 

Vanity Lamp: 1 jewelry brass and 2 crystal tubes combined For 
stem. Weighted Brass color metal base. 16 in. high. Handsewn Tan 
bilk Taffeta shade, 7 in. diam. Sold in pairs only... 266 HV 7400? 
Tole Lamp (on Dresser). See Price List 266 HV 74034 



266 HV 75017— Walnut. ..266 HV 75018— Bleached Mahogany. 
Prices quoted in current Price List Under Page 52. 

nth large cupboard space below. Top 



fftdff). Height of headboard 



Night Stand: One drawer 

15 by 16 in. Height 25 in. 

Bed: 54-in. (full) or 39-in. (twin) 

39V2 in. ; height of footboard 23V? It.. 

Chair: Slip seat 15 by 17 in., covered in Blue and White cotton 

tapestry . , . easily removed for recovering. Overall height 283/ 4 in. 

Bench: Removable slip seat 16 by 22'/ 2 in., covered in Blue and 

White figured cotton Tapestry. Matches seat of chair. 17 in. high. 

Vanity: 5 drawers. Jewelry tray in center drawer. Top 19 by 49 in 

Base height 27 in. 42-in. diam. beveled edge Plate glass mirror.' 



***€* J* €>€/£**§ if 



vesveers 




Wards Page Fifty-two 



Dresser (Shown in Walnut) 



Chest (See Page 43 for Povf Chair Above/ 




Lamp 




Night Stand 




Chest 



Distinctive smartness in the modern mode ... in a choice of two rich 
finishes — Walnut or Light Oak (champagne color). Fronts, tops and ends 
5-ply Walnut or Oak Veneers; balance Solid Hardwood or Oak. Note the 
bow fronts on Chest, Vanity and Dresser. Mahogany drawer interiors, 
dovetailed, center guided . . . full dustproof construction. Smart drop 
style, brass finish metal drawer pulls. Concealed casters on large pieces; 
metal glides on beds. Remember you may use Wards usual convenient 
Time Payment Plan. See Page 70 for complete explanation. Ordering and 
Freight Information fully explained on Page 70. 

266 HV 75053— Walnut Finish. . .266 HV 75054— Light Oak [champagne color) 
For Prices see current Price List under Page 53. 
Night Stand: 3 drawers. Top I41/2 by 16% in. Height 261/2 in. 
Chest: 5 drawers — shirt divider in 3rd drawer. Top 36 by 21 in. Height 49'/2 in. 
Vanity: 6 drawers. Plate glass cosmetic shelf. Top 52 by 1 Sty in. Base height 26 in. 
Full vision, beveled edge Plate glass mirror extends down to shelf 5 In. from floor — 
Size: Upper section 46 by 34 in.; lower section 20 by 24 in. 

Bench: Seat 26 by 14V2 in. covered in heavy Beige Cotton Tapestry. Height 17 in. 
Lamp on Night Stand above; Deeply embossed swirl design on Leather covered base. 
Leather binding on antiqued paper parchment shade. Indirect light. Height 23 inches. 

Choice of Tan, Ivory, Burgundy or Dark Green 266 HV 74076 

Decorative Accessories fully described in current Price List under Page 53. 




Vanity 



>tal Base Lamp 



Baroque Mirror 



Slipper Chair 





Dresser (Shown in Light Oak) 



266 HV 75053— Walnut Finish 

266 HV 75054— Light Oak (champagne color) 

Prices in current Price List under Page 53. 
Bed: 54-in. (full) or 39-in. (twin) widths. 
Height of head end 36V2 in.; foot 24 in. 
Dresser: Top 45V2 by 22 in. Base ht. 35 in. 
Plate Glass mirror 32 by 32 in. 3 drawers. 
Slipper Chair: Button-tufted back and seat . . , 
Heavily padded for comfort. Coil spring seat; 
Kapok and Cotton filled back. Sturdy kiln-dried 
Birch frame. Covered in solid color Cotton Tap- 
estry in Rose, Light Blue, Maize or Coral . . . 
trimmed with contrasting welts. Inverted kick 
pleat at corners. Seat 26'/2x21 V2 in. Ht. of back 
from seat 21 in. Ent. ht. 34 in. . . .266 HV 711 36 
Baroque Mirror {over Slipper Chair). Chalk 
White Enamel finish on molded frame. 13 by 

241/4 in : overall. Plate glass 266 HV 74723 

Crystal Base Lamp (on Night Stand at left). 
Heavy White cord fringe completely covers Pale 
Yellow paper parchment shade. Cut Crystal 
base with sparkling swirl embossed glass stem. 
Height 28 in 266 HV 74050 



Wards Page Fifty- three 



in 




266 HV 75052— Butt Walnut. 266 HV 75215— Pin Stripe. 
Prices quoted in current Price List under Page 54. 
Chest: 5 drawers. 2 shirt dividers in second drawer. 
Top 20 by 37 in. Height 49 in. 

Dresser: 3 drawers. 2 jewelry trays and one shirt 
divider in top drawer. Top 21 by 46 in. Base ht. 
34 in. 32 in. diam, Plate glass beveled edge mirror. 
Chair: Solid Walnut with Beige cotton Tapestry 
upholstered back and seat, 15 by 17V2 in. Ht. 33 in. 

Dresser Lamps: Bright brass color and crystal stems. 
16 in. high. Handsewn Tan Silk Taffeta shade, 7 in. 
diam. Sold in Pairs only 266 HV 74009 




Vanity 



Bench 



Night Stand 



Dresser Lamps 



Wards Page Fifty-four 




Night Stand Lamp Panel Bed 

The simple beauty of modern design in Walnut Ve- 
neers and Solid Walnut with a rich depth of color 
created in hand-rubbed surfaces. Choice of 2 fin- 
ishes—Butt Walnut Veneer fronts with Pin Stripe 
sides and trim {shown in room scene and on chest) 
or all Pin Stripe Veneer tops, fronts and sides 
(shown on dresser). Drawers slide easily on center 
guides; have "easy-to-grasp" undercut drawer 
pulls ; are dovetailed for strength with finished 
Cherry wood sides and backs, and Mahogany bot- 
toms. Concealed casters enable you to move this 
heavy furniture with ease. Freight Rates and Credit 
Terms in back of current Price List. See Page 70 
for "How-to-Order." 

266 HV 75052— Butt Walnut. 266 HV 75215— Pin Stripe. 
Prices quoted in current Price List under Page 54. 
Vanity: Top 19 by 54 in. Base ht. 25i/ 4 in. 6 drawers. Full 
Vision, beveled edge Plate glass mirror extends down to 
shelf 3V2 in. high from floor. Size of mirror: Upper section 
38 by 44 in.; lower section 21 by 26 in. Plate Glass shelf for 
cosmetics. 

Bench: Beige Cotton Tapestry upholstered seat, 18 in. in 
diameter. Height 18 in. Comfortable, shaped back. 
Ntght Stand: 3 drawers. Top 15 by 17 in. Height 243/ 4 in. 
Important: State Stand for Left or Right when facing bed. 
Panel Bed: 54-in, (full) or 39-in. (twin) width. Footboard 
223/ 4 in. high; headboard 363/4 in. high. 

Night Stand Lamp: "Wheat-tone" color column. Brass color 
base and cap on shade. Ht. 21 in. Madagascar Tan fabric 
over paper parchment 16-in. shade 266 HV 74010 



Table Lamp 




Night Stand 



Chair 



Bed 



BEDROOM beauty in the smart modern mode . . , simply designed in a 
choice of two finishes. Prima Vera (light wood) which has Veneered tops, 
fronts and ends with Mahogany posts, base and drawer rails . . - straw col- 
ored bleached finish ... or Walnut finish (shown on dresser) which has Butt 
Walnut Veneer fronts, striped Walnut veneered tops and sides; base and drawer 
rails Walnut. Balance hardwood. Shaped bow fronts on chest, dresser, night 
stand and footboard of bed. Drawers have dustproof construction; slide easily on 
center guides. Hand-rubbed to a satin luster. Concealed casters. For Time Payment 
Terms and Freight Rates see back of current Price List. "How-to-Order" Pg. 70. 





Pouf Chaii 



Chest 



Vanity 



Tole Lamp 



266 HV 75216— Prima Vera. . .266 HV 75217— Butt Walnut 
Prices quoted in current Price List under Page 55. 
Vanity: Top 19 by 51 in. Base ht. 243/ 4 in. 6 drawers. Full 
vision, beveled edge Plate glass landscape mirror extends 
down to shelf 5 in. from floor. Size: Upper section 34 by 46 
in., lower section 19 by 21 in. Plate glass cosmetic shelf. 
Bench: Revolving top covered in Blue cotton Tapestry. Height 
18 in. Top easily removed for recovering if desired. 
Dresser (Shown in Butt Walnut): 3 drawers. Top 21 by 46 in. 
Ht. of base 34^/a in. Tilting Plate glass mirror 30 by 34 in. 
Two jewelry trays and two shirt dividers in top drawer. 

Tole Lamps (on Vanity): See Price List 266 HV 74034 

Dresser Lamps: Bright brass color and crystal stems. 16 in. 
high. Handsewn Tan Silk Taffeta shade, 7 in. in diameter. 
Sold in Pairs only 266 HV 74009 




266 HV 75216— Prima Vera. . .266 HV 75217— Butt Walnut 
Prices quoted in current Price List under Page 55. 
Night Stand: 3 drawers. Top drawer hinged for radio com- 
partment. Top 14 by 16/2 in. Height 25 in. 
Bed: Choice of 54-in. (full) or 39-in. (twin) width. Footboard 
height 22 in., headboard height 38 in. 

Chair (in room scene at top of page): I6V2 by 17-in. seat and 
back upholstered in Blue cotton Tapestry. Entire ht. 34 in. 
Slip seat and back easily removed for recovering if desired. 
Chest: 5 drawers, 2 shirt dividers in second drawer. Cedar 
lined bottom drawer with Cedar hinged cover . . . ideal for 
storing blankets and woolens. Top 21 by 38 in. Height 50 in. 

Table Lamp (on night stand); see Page 67 266 HV 74033 

Pouf Chair fully described on Page 43 266 HV 71080 

Freight Rates and Credit Terms in back of current Price List. 



Dresser (in Walnut) 



Wards Page Fifty-five 






for Prices, see current Price List under Page 56. 
Dresser: Top 50 by 20 in. Base height 32 in. Three drawers. Modern Plate 

glass mirror 40 by 30 in 266 HV 75026 

Night Stand: Top 18 by 14 in, Ht. 23V 2 in. 2 drawers 266 HV 75026 






Chest 



Boudoir Chair and Ottoman 



Modern Wood Lamp 



Panel Bed 



i «TF1 

Bench 
Wards Page FUty-six 



r 

Vanity 



An up-to-date Group buiff on generous lines. Designed to give you the charm of modern simplicity 
with the maximum of utility. Five-ply matched Burl Maple Veneer fronts and regular Maple Veneer ends; 
all bleached to a clear ivory color. Heavy plank tops IV2 inches thick with Veneered edges. All ex- 
posed surfaces not veneered are of solid Maple. Concealed type drawer pulls. Drawers dovetailed, 
center-guided. Dustproof construction. Mahogany drawer bottoms, Sycamore sides. Time Payment Terms 
and Freight Rates in back of current Price List. "How-to-Order" explained on Page 70. 

For Prices, see current Price List under Page 56. 
Chest: 40 by 20-in. top; height 491/2 in. 5 drawers: Shirt dividing compartment in 2nd drawer; lift-up 

mirror in top drawer; bottom drawer made of Cedar with hinged lid 266 HV 75026 

Boudoir Chair and Ottoman: Biscuit tufted seat and back; Kapok, Moss and Cotton filling. Coil springs 
on sag-proof foundation. Birch frame. Cover is textured cotton fabric in Rose, Light Blue, Maize, or 
Coral with skirt of contrasting printed Plaid. Seat 19 by 20 in. Height 31 in. Ottoman 241/2 by 19Y2 in. 

wide, 16 in. high 266 HV 71 137 

Modern Wood Lamp: High gloss, natural finish brings out fine Curly Birch graining. Fabric covered 

paper parchment tilt shade. Bottom diam. 14 in. Lamp 23'/2 in. tall 266 HV 74070 

Pane! Bed: 54-in. (Full) or 39-in. (Twin) widths. Head ht. 36/2 in.; foot 21 in 266 HV 75026 

Vanity: Top 54 by 18 in. Base ht. 23V2 in. 4 drawers. Full view Plate glass mirror 52 by 36 in.,- 18 by 

22-in, mirror between pedestals. Plate glass cosmetic shelf. Overall ht. 59V2 in 266 HV 75026 

Bench: Circular revolving seat; 19-in. diam. Blue Cotton Tapestry seat. Ht. 18 in 266 HV 75026 

Accessories fulty described in current Price List under Page 56, 




EARLY AMERICAN IN 
FRIENDLY ^/[dple 

There's something whole-heartedly American about Maple Furniture, something 
that grows deep in the roots of American life and history, something as old as 
America itself. It is, in fact, the Medium of an American Tradition. 
Today's Maple furniture is stronger, is built to give longer wear than pioneer 
pieces, and at relatively low cost. Recently developed finishing materials 
furnish greater resistance to wear and harmful agents. And they capture the 
same rich Yellow, Brown, and Red Tints so prized in Early American heirlooms. 
Hallmark Quality Maple follows the Tradition of American Furniture. Consult 
back of Price List for Time Payment Terms and Freight Rates. 



Lyre-Bock Side Chair 



China Cabinet 



For Prices see current Price List under Page 57. 
Lyre-Back Side Chair: Covered with Cotton Tapestry in Rust with Gold pattern. 16 by 

18-inch- seat. Height of back 17'/ 2 in. Entire height 34 inches 266 HV 77027 

China Cabinet: Grilled Glass doors, Bronze color metal door pulls, 2 shelves for 
china. Base has wide drawer suitable for silverware; center drawer guide. Two large 
doors in cabinet base; 1 shelf. Solid Maple except base door panels, which are Maple 
plywood to prevent warping. Width 36 inches; depth 20 inches. Height 71 inches; 
base height 32 inches 266 HV 77029 




Price quoted in current Price List under Page 57. 
Cupboard Server: Identical to base of China Cabinet at left 
above. Top has hand-rubbed finish. One broad drawer slides 
smoothly on center guide; 2 doors to spacious cabinet; has one 
shelf. Solid Maple except doors which have Maple plywood 
panels to prevent warping. Bronze colored metal drawer pulls. 
Top 36 by 20 in. Height 32 in 266 HV 77029 



Reflect the Colonial beauty of heirloom pieces in selected Solid Maple and Maple plywood. Notice the detail of the table 

legs, the hand-crafted look of the Hutch Cabinet. Ail surfaces have a smooth luster created by hand rubbing. AH furniture 

on this page is in long-lasting finish of Golden Maple color. All drawers have Bronze color metal pulls; slide on center guides. 

Prices of Furniture and Accessories quoted in current Price List under Page 57. 






Plate Glass Mirror: 24 by 38 in. Molded frame has antiqued 

Gold color metal leaf finish 266 HV 74717 

Chippendale Arm Chair: Roomy seat 19 by 20 inches. Chair 
seat covered in Cotton Tapestry, Blue with Tan stripe. Typical 
ladder design back rises 21 inches from seat.. 266 HV 77029 
Chippendale Side Chair; Back rises 21 in. from 19 by 16-in. 

seat. Same seat Tapestry as Arm Chair 266 HV 77029 

Table: Top 42 by 62 inches. Extends to 77 inches with one 

15-inch folding leaf 266 HV 77029 

Additional Table Leaves: Each leaf 42 by 11 inches. Two of 

these leaves extend table to 99 inches 266 HV 77029 

Hutch Cabinet: 54 inches wide, 20 inches deep. Height 



overall 70 in. Two grooved shelves for plates. 4 drawers; 
2 cabinets in base, each with one shelf. Solid Maple 
except door panels which are of Maple plywood to prevent 

warping 266 HV 77029 

Corner Cabinet: Grilled Glass door, 2 shelves in China cab- 
inet. Solid Maple except door panels which are Maple ply- 
wood to prevent warping. Drawer, shelf in base, 32 in. 

wide; ht. 72 in.; 29 in. along each wall 266 HV 77029 

Flip-Top Console Server: Top 15 by 30 in. with leaf raised; 
30 by 30 in. when lowered. Height 30 in 266 HV 77029 

When ordering be sure to read Page 70 for Time Payment 
Plan, How to Order and freight Information. 



Comer Cabinet 




Flip-Top Console Server 



Wards Page Fifty-seven 




^/[apie DINING ROOM; 

FROM ORIGINALS AS OLD AS AMERICA 



Enjoy the cheerfulness of selected Solid Maple , . . 
the soft candlelight textures of hand-rubbed golden 
surfaces. You see in this Group the design of colo- 
nial craftsmanship with the convenience and com- 
fort features of modern furnishings. All pieces of 
quality construction. Credit Terms, Freight Rates in 
back of current Price List. "How-to-Order" ex- 
plained on Page 70. 

Group Shown Above. 

For Prices see current Price List under Page 58. 

Comb-Back Side Chair: Comfortable saddle -shaped seat 15 

by 16 in. Overall height 35 in 266 HV 77025 

Refectory Table: Top 34 by 48 in. ; 72 in. long when 12-in. 
slide leaf at either end of table is extended. 266 HV 77025 
Comb-Bock Arm Chair: Comfortable saddle-shaped seat 18 

by 19 in. Overall height 35 in ..266 HV 77025 

Hutch Cabinet: Shelves grooved for plates. 2-door cupboard 
base has one large cupboard for storage. One long drawer. 

Height 57 in., width 36 in., depth 20 in 266 HV 77025 

Corner Cabinet: Useful in your living room or dining room. 
Space in cabinet base for storage. Width 30 in., depth 14 
in. Ht. 69 tn. 21 in. along each wall .266 HV 77025 

Group shown at right. 

For Prices see current Price List under Page 58. 

China Cabinet: Two top shelves grooved for plates. 2-door 

cupboard base has shelf. 1 drawer. Ht. 69 in., width 36 in., 

depth 20 in 266 HV 77026 

Arrow-Back Side Chair: Comfortable saddle-shaped seat 

15 by 16 in. Overall height 35 in 266 HV 77026 

Dropleaf Table; {shown open and closed}. Attractive for 
either your Maple living room or dining room. Top 20 by 48 

In., with leaves up 68 In. long 266 HV 77026 

Arrow-Back Arm Chair: Comfortable saddle-shaped seat 

18V 2 by 17 in. Overall height 35 in 266 HV 77026 

Accessories described in current Price List under Page 58. 
% 



China Cabinet 



Arrow-Back Side Chair 



Dropleaf Table 



Arrow-Back Arm Char 



Wards Page Fifty-eight 





A complete grouping of Colonial style pieces designed 
in Selected Solid Maple . . . hand-rubbed to a mellow 
golden finish. Quality construction. Freight Rates, Credit 
Terms in back of current Price List. 

Prices quoted in current Price List under Page 59. 
Panel-Back Arm Chair; Comfortable saddle-shaped seat 

19 by 18 in. Entire height 35 in 266 HV 77027 

Corner Cabinet: Shelves in top grooved for plates. Large 
cabinet in base for storage. Ht. 69 in. 32 in. wide, 21 

In. along each wall, 14 in. deep 266 HV 77027 

Panel-Back Side Chair: Comfortable saddle-shaped seat 
7 by 16 fn. Entire height 35 in 266 HV 77027 



Lyre-Back Side Chair 



Dropleaf Table 



Lyre-Back Arm Chair 




Corner 



Group Above. Prices in current Price List under Page 59. 
Lyre-Back Side Chair; Seat 16 by 18 in. Entire height 34 in. Seat upholstered in Cotton 
Tapestry; in handsome Rust with Gold pattern . . . removes for recovering. 266 HV 77027 
Dropleaf Table: May be used conveniently as a regular dining table In a small dining 
room or as an accessory piece in a large dining room. Also charming side table for 
your Maple Living room or den. Top 26 by 38 in. Extends to 54 in. by raising drop 

leaves; to 72 inches with two 9-in. leaves inserted 266 HV 77027 

Lyre-Back Arm Chain Seat 16 by 20 in. Entire height 34 in. Seat upholstered in Cotton 
Tapestry; in handsome Rust with Gold pattern . . . removes for recovering. 266 HV 77027 

Alt Decorative Accessories listed in current Price List under Page 59. 



Group Below. Prices quoted in current Price List under Page 59. 
Ladder-Back Side Chain Quality Fiber seat ljBxl6 in. Ent. ht. 40 in 266 HV 77028 

Refectory Table: Stretcher base . . . typical of Pioneer styling. Top 38 by 60 in.; 96 in. 
long when 18-in. side leaf at either end of table is extended 266 HV 77028 

Ladder-Back Arm Chair: Quality Fiber seat 20x17 in. Ent. ht. 44 in 266 HV 77028 

Hutch Cabinet: Shelves grooved for plates as shown. One large cabinet for storage in 
2-door base. Width 42 in., depth 20 in. Height 68 in 266 HV 77028 

Cut-to-Measure Mirror (shown above Dropleaf Table): Plate Glass. See Page 46. 
Credit Terms and Freight Rates in back of current Price List. 



Panel-Back Side Choi 




r-Back Side Chair 



Corner Cabinet 



Refectory Table 



Ladder-Back Arm Chair 



Hutch Cabinet 



Wards Page Fifty-nint 



Room Scene at Right. Fabrics shown in Color on Page 41 — > 

End Table: Fully described on opposite page 266 HV 73015 

Wing Sofa; Comfortable reversible innerspring seat cushions. Solid Maple 
legs and stretchers; Hardwood frame. Nail-on-nail trim. Shown in MB-34 
Ribbed Tapestry. Size: Length 67 in.; seat 58 by 22 in. Arm ht. 241/ 2 in. 
Ent. ht. 34 in. For Prices see current Price List under Page 60. 
266 HV 71 21 6— Grade MA Fabrics; 266 HV 71217— Grade MB Fabrics. 
Cocktail Table: Solid Maple with gracefully shaped legs, sturdy stretch- 
ers for strength. Top 34 by 20 in. Ht. 17 in. See Price List. .266 HV 73016 
lamp (on End Table): Bronze or Bright Brass electroplated metal. Ivory 
paper parchment shade tilts. Height 22l/ 2 in. See Price List. 266 HV 74037 
Roll-Arm Wing Chair: Same comfortable construction as Wing Sofa above. 
Shown in MA-30 Floral Panel Tapestry. Size: Width 32 in.; seat 21 by 21 
in. Arm ht. 231/2 in. Ent. ht. 41 in. See current Price List under Page 60. 
266 HV 71207— Grade MA Fabrics; 266 HV 71208— Grade MB Fabrics. 




Vaianced Wing Chair 




End Table 



Wing Sofa 



Cocktail Table 



Lamp 



Roll-Arm Wing Chair 



^V^OMBINES all the charming simplicity of design and sturdiness of construction that distin- 
(0 guishes Early American furniture with such modern comfort features as resilient cushions, thick 
Cotton and Moss padding, and well-proportioned design for true lounging ease. The lovely occa- 
sional wood pieces match the upholstered pieces in design and in harmonizing Honey color finish. 
Wards Free Decorating Service described on Page 69; "How to Order" on Page 70. Convenient 
Time Payment Terms and Freight Rates outlined in back of current Price List. Fabrics are shown in 
Color on Page 41. 

Room Scene Below and Pieces at Left. For Prices see current Price List under Page 60. 

Sofa: Luxuriously deep coil spring base. Comfortable, 
reversible innerspring back and seat cushions. Solid Ma- 
ple. Shown in MA-31 Textured Plaid Tapestry. Size: 
Length 72 in.; seat 22 by 62 in. Arm height 21 V 2 In. 
Entire height 33 in. 

Wing Chair: Same size, construction as Lounge Chair, 
266 HV 71220— Sofa or either Chair in MA Fabrics. 
266 HV 71221— Sofa or either Chair in MB Fabrics. 
Lamp Table: Solid Maple. Shaped pedestal base. Top 
26 in. in diam. Ht. 27l/ 2 in. See Price Lis). 266 HV 73018 
Oval Coffee Table: Solid Maple with graceful pedestal 
base. Top 30 by 21 inches. Height 17 inches. For Prices 

see current Price List 266 HV 73017 

Table Lamps (below): See Page 66 266 HV 74022 

Accessories described in Price List under Page 60. 



Vaianced Wing Chair (left): Kapok-filled reversible seat 
cushion, Cotton and Moss padded back. Solid Maple 
front legs; hardwood frame. Shown in MB-33 Quilted 
Print. Pleated flounce all around in MB-33 Quilted 
Print and MA-30 Floral Panel Tapestry only. Width 29 
in.; seat 18 by 20V2 in. Ht. 36 in. Arm ht. 23 in. 
266 HV 71204— In your Choice of any MA Fabric. 
266 HV 71205— In your Choice of any MB Fabric. 

Bridge Lamp (at left): See Page 67 266 HV 74021 

Windsor Arm Chair (at left): Solid Birch. Fiber seat 

201/2 by 171/2 in. Back ht. 21 1/2 in 266 HV 71201 

Lounge Chair: Solid Maple. Coil spring base. Reversible 
innerspring back and seat cushions. Shown in MA-32 
Rough-Textured Tapestry. Size: Width 31 in.; seat 22 
by 23 in. Arm ht. 21 1/2 in. Ent. ht. 35 in. 



>unge Chaii 



Lamp Table 



Oval Coffee Table 



Table Lamp 



Wing Chair 





To/e Lamp 




FOR THE 

H arly J\merican 



LIVING ROOM 




Boston Rocker 



Colonial Table Lamp 



Lawson Style Sofa 



Authentic New England styfe wood chairs and tables 

comfortable Lawson style Sofa, Love Seat and Flounc 

All wood surfaces have the same hand-rubbed Honey 

venient Time Payment Terms and Freight Rates in back 

Color on Pages 41 and 42. 

For Prices see current 

Love Seat: Spring-filled reversible seat cushions. Moss and 
Cotton padding. Solid Maple legs and arms; Hardwood 
frame. Shown in MB-35 Striped Cotton Tapestry. Size; Length 
54 in.; seat 19 by 48 in. Arm ht. 25 in. Entire ht. 36 in. 
See current Price List. 

266 HV 71213— Choice of any Grade MA fabric (see Page 41). 
266 HV 71214— Choice of any Grade MB fabric (see Page 41). 

Tole Table Lamp {top of page): Both Lamp and Shade are 
metal. 3 degrees of indirect light from glass reflector. Ht. 
19 in. Antiqued finishes in Red, Eggshell, Green, Blue or 
Yellow. See current Price List under Page 61.. 266 HV 74023 
End Table: Solid Maple. Beautifully turned legs. Top 22x14 

in. Ht. 26 in. Two shelves. See Price List 266 HV 73015 

Comb-Back Chair: Solid Birch. Graceful continuous arms, 
turned spindles and shaped top rail; back reinforced with 

extra spindles. Seat 21x18 in. Ht. 34 in .266 HV 71202 

Boston Rocker: Solid Birch. Comfortably shaped 19xl8V2-in. 
seat with authentic roll front. Extra high 40-in. back; wide 
panel headrest. See current Price List 266 HV 71203 

Lawson StySe Sofa: Spring-filled reversible seat cushion. 
(Available with Down-and-Feather seat cushion at small ad- 



adapted from treasured museum pieces. Harmonize with 
e Wing Chair to form this hospitable living room group- 
color finish. See Page 70 for Ordering Information; cpn- 
of Price List. Fabrics are shown by Grade and in actual 

Price List under Page 61. 

difional charge.) Moss and Cotton padding. Gracefully 
routed Solid Birch front legs; hardwood frame. Shown in 
B-22 Printed Gabardine. Pleated flounce all around in B-22 
Printed Gabardine and A-4 Multi-color Cretonne only. Size: 
Length 81 in. ; seat 68 by 22 in. Arm ht. 24 in. Entire ht. 
32 in. See Price List. 

266 HV 71222— Choice of Grade A Fabrics (see Page 41). 
266 HV 71223— Choice of Grade B Fabrics (see Page 41). 
266 HV 71224— Choice of Grade C Fabrics (see Page 42). 
266 HV 71225— Choice of Grade D Fabrics (see Page 42). 

Flounce Wing Chair: Spring-filled reversible seat cushion. 
Moss and Cotton padding. Solid Maple legs; hardwood 
frame. Shown in B-22 Printed Gabardine. Pleated Flounce 
all around. Size: Width 32 in.; seat 21 by 21 in. Arm ht. 
23V2 in. Entire ht. 41 in. See current Price List. 
266 HV 71210— In B-22 Printed Gabardine (see Page 41). 
266 HV 71211— In MA-30 Floral Pane! Tapestry (see Page 41). 
266 HV 71212— In MB-33 Quilted Print (see Page 41). 

Colonial Table Lamp (on End Table): Pg. 66.266 HV 74031 
Bridge Lamp (at right): described on Pg. 67. .266 HV 74038 
Accessories described in current Price List under Page 6f. 




Ffounce Wing Chair 



Wards Page Sixty-one 



{^jolonial 



MAPLE BEDROOMS 




Wards Page Sixty- two 



This large Group of Colonial style pieces on these two pages show the grace and refine- 
ment of style which characterized the last part of the 18th Century in America. The 
rugged sturdiness of Colonial construction is retained— but the design is more graceful 
the furniture more decorative. Interest centers in the carefully shaped feet, curved base 
aprons, shaped bed panels and turned posts. Note the Brass finished metal Eagle motif 
drawer pulls— a popular design in the early days of Independence. 

Designed in selected Maple with surfaces hand-rubbed to a glowing Golden Maple finish. 
Deep, roomy drawers are dovetailed for strength, center-guided for easy sliding. Dustproof 
construction throughout. You can enjoy the luxury of this furniture now by using Wards Time 
Payment Plan described on Page 70. For Free Decorating advice see Page 69. 
Prices quoted in current Price List under Page 62. 

Panel Bed: 54-in. (Full) or 39-in. {Twin} widths. 
Height head post 41 in.; foot 31 in... 266 HV 75021 
Night Table: See opposite page 266 HV 75021 



Vanity: Top 46 by 19 in. Base height 30 in. 7 
drawers. Hanging Plate glass mirror; overall size 

25 by 39 in 266 HV 75021 

Bench: Top 22 by 15 in. Height 18 in. 266 HV 75021 
Chest: Top 34 by 19 in, Height 48 in. 5 drawers, 

looks like 6; one long top drawer 266 HV 75021 

Dresser; Top 44 by 19 in. Base height 34V 2 in. 5 
drawers, looks like 6. Hanging Plate glass mirror; 
overall size 25 by 39 in 266 HV 75021 



Chimney Lamp on Night Table: Marble base, Brass 
color stem. White Opal Glass shade, clear Glass 
chimney. Height 23 in. See Price L/sf.266 HV 74001 
Hobnail Glass Lamp on Vanity: Heavy Onyx Marble 
base. Bright Brass color trim. Boucle trim on white 
Dotted Swiss covered paper parchment shade, 8 in. 
diam. Ht. 13V2 in. Cranberry, White or Topaz Hob- 
nail Glass. See Price List 266 HV 74052 

Boudoir Chair with pocket on side for sewing ar- 
ticles, etc.; described on Page 30. . . .266 HV 71 132 
Accessories described in Price List under Page 62. 
Credit Terms, Freight Rates in back of Price List. 




/^V7010NJAL Maple in the manner of the late 18th Century. Group i: 
\Q shown complete on these two pages— construction details and fmisr 
described on opposite page. Convenient Time Payment Terms, Ordering 
Information and Freight Rates in current Price List. 

For Prices, see current Price List under Page 63. 
Desk-Chest: Unusually attractive, with oil the utility of an extra desk. 5 drawers loo! 
like 6 ... 1 long top drawer. One drawer forms desk, one has convenient shirt 

divider. Top 19 by 34 in. Height 52 in 266 HV 75021 

Boudoir Chair: Large comfortable size for lounging. T-shaped reversible seat cushior 
and reversible back filled with Kapok. Moss and Cotton padding. Hardwood frame 
Covered in floral-patterned Cotton Print with Turquoise, Rose, Gray or Blue back 
ground. Valance alt around. Contrasting welting. Width 29 in.; seat depth 27 In., 

inside width 21 in. Height 33 in 266 HV 7113: 

Chest-on-Chest: Similar to Desk Chest but without desk compartment. 5 drawers witt 
6-drawer appearance — one long top drawer. Shirt-divider in middle drawer. Top 11 

by 34 in. Height 52 in - 266 HV 75021 

Chest Mirror: Plate Glass. Overall size 17 by 19 in. 266 HV 75021 

Girondole Mirror (over fireplace); Glorious patriotic design. American Eagle anc 
13 ball decorations (for 13 original states). Convex window Glass. Metal Leaf finis! 

frame. Size: 21 3/4 by 36V* in. overall. See current Price List 266 HV 7472( 

Bench: Fully described on opposite page 266 HV 75021 

4-Poster Bed: 54-in. (Full) or 39- in. (Twin) width. Posts 54 in. high 266 HV 7502 

Night Table: 3 drawers. Top 15 by 17 in. Ht. 30 in 266 HV 7502 

266 HV 74086 Lamps on Chest-on-Chesf and 266 HV 74073 Lamps on Night Tables de 
scribed on Page 67. Accessories ivlly described in current Price List. 



DesJc-Chesf 



Boudoir Choir 



Chest-on-Chest 



Chest Mirror 



Girondole Mirror 



Bench 



4-Poster Bed 



Night TabU 





m 











Acorn Poster Bed 



Nighf Stand Lamp 



Boudoir Cha/r 



Bench 



7-Drawer Vanity 




^turdy {^olonial ]y\aple 

The charm and lasting beauty of Colonial Maple styling are shown to excellent advantage in this complete 
Bedroom Group. Well constructed of carefully matched Maple hand-rubbed to a beautiful golden Maple 
finish. Drawers are hand-fitted for easy gliding, dovetailed for strength; dustproof construction throughout. 
Note the cabriole legs ... the gracefully turned bed posts ... the authentic metal drawer pulls. For only a 
few dollars down and small monthly payments you can have this furniture in your home now. Turn to Page 70 
for complete explanation of Wards Time Payment Plan and How To Order. Free Decorating Service on Page 69. 

Prices quoted in current Price List under Page 64. 
Acorn-Poster Bed: 54-in. (Full) or 39-in. (Twin) widths. Height Boudoir Chair: Described on Page 63, without slipcover. (For 



of foot panel 29 in.; head panel 39 in 266 HV 75023 

Night Stand Lamps, Crystal color hobnail glass with Antiqued 
Brass color metal base. Red and White striped trim on White 
Net covered paper parchment shade. Shade tilts to direct 
light for reading. Height 13V2 in 266 HV 74053 



slipcover information write Decorating Dept.).. .266 HV 71133 
Bench: Blue Cotton Tapestry seat 23 by 15 In. Removes for 

recovering. Height 18 in 266 HV 75023 

7-Drawer Vanity: Plate glass oval hanging mirror 24 by 30 
inches overall. Top 44 by 18 inches. Height 31 in. 266 HV 75023 



Night Stand 



Panel Bed 



Lamps on Night Stands 



6-Drawer Chest 



Dresser 



Prices quoted in current Price List under Page 64. 
Chest-On-Chest (shown above}: 6 drawers give 
ample storage space. Top 17 by 31 In. Ht. 45 

inches 266 HV 75023 

Dresser (shown above): Plate glass hanging mir- 
ror has pediment top. 5 drawers. Top 42 by 19 
inches. Base height 36 inches. Mirror size 20 by 

36V 2 inches overall 266 HV 75023 

Night Stand: Top 16 by '14 inches. Ht. 29 inches. 

1 drawer, 1 shelf 266 HV 75023 

Panel Bed (shown at right): Choice of 54-inch 
(Full) or 39-inch (Twin) sizes. Ht. of head panel 

41 in., foot panel 29 in 266 HV 75023 

Lamps on Night Stands at right fully described 

on Page 67 266 HV 74087 

6-Drawer Chest (shown at right): Top 32 by 18 
inches. Height 45 inches 266 HV 75023 

All Room Accessories on this page described in 
current Price List under Page 64. 



ardt Page Sixty-four 




|k 




Yf r b A 



mencan trioneer 



P'< 



Vanity 



Hand-rubbed high lighting — "worn-effect" edges — and wood pegs carry out the rugged 
Pioneer styling. Made of Solid Northern Birch — prized by Early American craftsmen. Rich 
Amber color. Dustproofed construction throughout. Plate glass mirrors. Ordering Information on 
Page 70. Credit Terms and Freight Rates in back of current Price List. 




























































































































■ 



I 





















i r 



Dresa 



Lamps on Dresser 



Chest 



Bed 



Night Stand Lamp on Night Stand Oval Mirror 



For Prices see current Pr 
Vanity: 5 drawers. 44 by 18-inch top. Height 29 
inches. Hanging Plate glass mirror; overall size 35 by 
24 inches 266 HV 75420 

Bench: 19 by 13 in. Height 18 inches.. .266 HV 75420 

Dresser: 3 drawers. 40 by 20-inch top. Base height 
35 inches. Hanging Plate glass mirror; overall size 
35 by 24 inches 266 HV 75420 

Lamps on Dresser: China base with small floral deco- 
ration on background of White, Pink or Blue. Shade is 
White Rayon covered paper parchment. Ruffle trim on 
top matches base. Height 131/2 in 266 HV 74004 

Chest: 4 large drawers for storage. Top 35 by 20 
inches. Height 45 inches 266 HV 75420 



ice List under Page 65. 

Bed: 54-in. {Full) or 39-in. (Twin) width. Head end 

36 inches high; foot end 27 inches 266 HV 75420 

Night Stand: Top 17 by 14 inches. Height 28 inches. 

1 drawer and 1 shelf in bottom 266 HV 75420 

Lamp on Night Stand: Matches Dresser Lamps — same 

Colors. Shade tilts. Height 18y 2 In 266 HV 74005 

Oval Mirror (shown over Night Stand): Plate Glass. 
Size overall: 12V2 by 14'/2 inches. Molded frame is 
Antiqued Gold color metat leaf with heavy white 

tone 266 HV 74722 

Chest-On-Chest: 5 drawers. Top 35 by 20 inches. 

Height 57 inches. 266 HV 75420 

Chair: 18V2 by 16V2-in- saddle seat. Entire height 35 
in. Height of back from seat 24 in 266 HV 75420 



Choi 1 



Chest -On-Chest 



Wards Page Sixty -five 






LAMPS 




The lamps on these pages were specially selected and in some instances designed by Wards to harmonize with the character, dignity, an 
good taste of Hallmark Quality furniture. Unless otherwise stated bulbs are not included. Terms and Ordering Information in Price List. 

Prices of Lamps quoted in current Price List under Page 66. 



Wards Page Sixty-six 



fl Leather Lamp: Leather covered column with spiral of antique Brass colored 

studs. Matching opaque shade of Paper Parchment. White lining. Choice of 

Tan, Dark Green, Burgundy or Ivory. Shown in Room setting on Pages 43 and 

45. Lamp 22 in. tall. Shade tilts for reading 266 HV 74074 

B Regency Table Lamp: Black metal base, tapered stem, Bright Gold color 
trim. Opaque Gold color Paper Parchment shade, Black edging, White lin- 
ing. Lamp 31V2 in. toll. Shown in Room scene on Page 13 266 HV 74085 

£ Silver Column Lamp: Tall Silver electroplated metal Column base. Hand- 
sewn Eggshell Rayon shade; White Rayon lining. Indirect light through 6- 
inch reflector. Ht. 22 in. Shown in room on Pages 8, 15, 34 266 HV 74029 

Q Tall Leather Covered Reeded Column Lamp: Indirect light through 6-inch 

reflector. Matching opaque Paper Parchment shade. Overall lamp ht. 28 in. 

Choice of Tan, Dark Green, Burgundy or Ivory leather 266 HV 74075 

£ Modern Lamp: Birch and Oak wood base with Pickled Pine ingrain finish, 

matches Limed Oak. Hand-carved rope design corners on square column. 

Large Tan fabric covered Paper Parchment tilt shade; White Cotton braid trim 

to match rope design on base. Lamp 26 inches tall 266 HV 74071 

p Lenox China Urn Lamp: From the famous Lenox factory in Trenton. Gold 

color metal base with beading trim. Handsewn Rayon tilt shade. Ivory 

color. Lamp is 24 inches tall 266 HV 74077 

(J Lenox China Lamp; In soft, lustrous Ivory, Delft Blue, Coral, or Celadon 

Green; handles and base in Ivory. Harmonizing Rayon tilt shade. Lamp 25 

inches tall. Shown in room setting on Page 30 266 HV 74069 



}| Fluorescent Metal Desk Lamp; English Bronze electroplated metal. Hig 

lighted finish. Abundant, cool light from 15-Watt. fluorescent bulb (i 

eluded). Lamp 16 inches tall; width of shade I8V4 inches 266 HV 7408 

J Colonial Table Lamp with old Spanish Map Design Shade: Highly polish* 

electroplated Brass colored metal base. Adapted from ancient Chinese c 

lamp. Tan Paper Parchment shade. Lamp 25 inches tall. Shown in room seftir 

on Page 61 266 HV 740- 

|( Modern Bamboo Lamp: Natural finish on Bamboo base. Harmonizing yai 

covered Paper Parchment shade with Chenille trim and White lining. Lorn 

22 in. tall. Shown in room setting Pages 44, 45 and 51 266 HV 7404 

L 3-Candie Tofe Lamp: Adapted from the famous Tole of French Province 

For 18th Century or Colonial furnishings. All metal. Typical Tole colors c 

Red, Eggshell, Green, Blue or Yellow with antique Gold color trim. Ht. 21 m 

Shown also on Pages 16 and 18 266 HV 7402 

M Tole Table Lamp: Indirect lighting. Antiqued finish in Tole colors of Red 

Eggshell, Green, Blue or Yellow. White-lined matching metal shade. Lam 

24 inches tall. Shown in room settings on Pages 10 and 60 266 HV 7402, 

ft Crystal and Silver Lamp: Waterford type cutting on polished Crystal cylin 

der with Silver electroplated metal base and cover. Handsewn Eggshel 

Celanese Rayon Taffeta shade; White Rayon lining. Lamp 22 in. tall. Show 

in room settings. Pages 9 and 20 266 HV 74071 

p Silver Electroplated Metal Base: Harmonizes with dignity of 18th Cenfury 

Handsewn harmonizing shade of Celanese Rayon; White Rayon lining. Lom» 

22 in. tall. Shown in room settings Pages 12, 19 and 37 266 HV 7402/ 




Prices quoted in current Price List under Page 67. 
ft Hurricane Lamps: Bright Brass electroplated metal base, heavily weighted Eight 
imported cut crystal prisms; frosted chimney with hand-cut leaf design. Overall 
height 1 1 3/ 4 m . Shown in room scenes Pages 23, 32 and 63 266 HV 74086 

B Crystal Vanity Sticks: Diamond shape design cut in clear crystal stem. Large poi- 

.shed clear crystal base, matching cut design. Handsewn Ivory Rayon shade. Over- 

all height 17 inches. Sold in pairs only 2 66 HV 74064 

C v°m DeSk L Lamp: Ch ° ke ° f typkal to,e co,ors ln Red - Eggshell, Green, Blue or 

Ye low with antique Gold color trim. Matching clip-on metal shade. Overall ht of 

lamp 17-.n. Shown in room settings on Pages 5 and 14 266 HV 74025 

D Crystal Candelabra: Eight imported cut crystal pendants around each electric 

Overllf h«inK t7 "J" ^ ^^ indod » d »- Sh <> wn in r <>om scene on Page 29. 
Overall he.ght 17 mches 266 HV 74040 

| Single Arm Desk Lamp: Adapted from old fashioned Brass oil lamp. Bright Brass 

Ovetll h°e P M I niSh -,?°' d , CO, ?[ ,e0f tr!m ° n E »«* h -» PQ P- P -Hment shad 
Overall height of lamp 22 inches. Shown in room setting on Page 7 266 HV 74088 



For Prices see current 
p Victorian Oil Type Chimney Lamp: Hand- 
painted floral design on White China base. 
Antique Brass color oil font with "wick" key. 
Etched design on frosted glass chimney. Use 
regular size electric bulb. Overall height 18 
inches; 6-inch chimney. Shown in room scenes 
Pages 38, 64 266 HV 74087 

6 China Vanity Lamp: Matches China Night 

Table Lamp H, center. Ivory, Fawn, Blue or 

Coral China base. Overall ht. 15 in. Shown in 

room setting on Page 32 266 HV 74062 

\\ China Night or End Table Lamp: Swan 
handle design. Gold color metal base with 
rich China In Ivory, Fawn, Blue or Corai 
White Rayon shade. Overall height of lamp 
19 V4 in 266 HV 74063 

J Old Oil Type Chimney Lamp: Milk Glass 
shade rests on Brass color holder. Use regu- 
lar bulb (not incl.J. Embossed colonial design. 
Clear glass chimney. Overall ht. 22 in. Shown 
in room setting on Pg. 63 266 HV 74073 



Prices in current Price List under Page 67. 
p Gleaming Stiver Electroplated Meta! Loun« 
Lamp.- Small bead trim on otherwise plo 
base. 100-200-300- Watts of indirect light, M 
gul bulb (not inc.). Handsewn shade of Eg 
shell color Silk Taffeta; White Rayon linin 

Overall ht. 59 in 266 HV 740! 

Matching Bridge Lamp: Same general type i 
lamp T (at right) 266 HV 740i 

U Modern Floor Lamp: Blonde Maple finish i 
plain metal base; Brass and Blonde Map 
color stem. Brass bead trim. 3 degrees of ina 
rect light (bulb included). Harmonizing T< 
fabric-covered Paper Parchment shade. Overc 
height 60 inches 266 HV 7401 

J Tole Bridge Lamp: Choice of popular To 

colors of Antique Red, Eggshell, Blue, Ye 

low or Green. Matching metal shade. Antiqi 

Gold color trim. Ht. 56% in 266 HV 740S 

J Bright Brass Electroplated Metal Bridg 

Lamp: Paper Parchment shade in Ivory colo 

Brass color binding. Weighted base. Overc 

height 54'/2 Inches. Shown in room setting < 

pQ 9e 61 266 HV740: 

Matching Lounge Lamp: Almost identical in d 
sign to Lamp P, at left 266 HV 740i 

Y Swing Arm Floor Lamp: Swings out 

inches for convenient, adequate light fi 
reading. English Bronze or Antiqued Bra 
finish. Weighted base has small bead trir 
Three degrees of indirect light through gla 
reflector from Mogul socket. Handsewn Tc 
Cefanese Rayon Shantung shade; White Rayc 
'"nlng. Overall ht. 59 in 266 HV 7407 

YY Lounge Size Floor Lamp: Bronze electr< 
plated finish. Plain 18th Century design, 
degrees of indirect light from Mogul socke 
I.E.S. Approved. Handsewn Tan Rayon shade 
White Rayon lining. Ht. 60 in ... 266 HV 7408 

All electroplated finishes are protected fror 
tarnishing by a coat of clear, transparen 
lacquer. Shipping information in Price List. 



Wards Page Sixty-seven 



'fc» 






A 





K 



i \*m 



\ 




•■■ • 









ACCESSORIES 




A Metal Waste Basket. So it Gray-green background— House ana Gar- 
den Hydrangea print in natural colors. Basket is about 1 3 V2 inches 

high, 7V2 inches in diameter at base. . . 86 HV 9712 

D Hobnail Wine Decanters. Attractive hobnail Glass in soft Cranberry- 
Red color. Use also as unusual decorative pieces. 121/2 inches high, 

31/2-in. diameter at base. Use in pairs or singly 86 HV 9731 

f Pair of Chinese Figures. Copies of ancient Ming figures exquisitely 

done In lustrous Celedon-Green China, 6Y4 in. high 86 HV 9766 

tvy Mantel Bowl. Lustrous Celedon-Green genuine China — matches 

above figures. 71/2 in. long. 5 in. wide, 41/2 in. deep 86 HV 9767 

Q Pottery Candy Dish. Mottled Green Pottery dish with Brown wood 

cover. 5 inches in diameter, 45/ 8 inches deep 86 HV 9788 

C Hobnail Basket. Cranberry-colored hobnail Glass— unusually distinc- 

C tive handle. 7ft in. wide at top, 8V2 in. high overall 86 HV 9732 

C Glass Paper Weight. Heavy clear glass with attractive interior de- 

r sign in bright candy-colors. 2Va in. high, 3 in. in diam. . . .86 HV 9781 

£ Apothecary Jars. Use as decorative accessories on mantel, buffet or 

in open-front bookcases. Smooth, lustrous, genuine China in Ceiedon- 

Green color. W2 in. high, 4 in. diam. at base 86 HV 9770 

u Hobnail Glass Vase. Graceful fan-shaped vase in Milk-White glass. 

Clear glass base. 9'/2 in. high, 4 in. in diam. at base 86 HV 9735 

1 Pair of Colonial Figures. Glossy White Pottery Figures in graceful 

J costume. Man— 8V2 in. high. Lady— 6V4 in. high 86 HV 9761 

If Heavy Crystal Bawl. Modern design, oblong shape. 12 in. long, 7V2 

* in. wide, 1V 2 in. deep 86 HV 9793 

Pair of Candlesticks. Heavy crystal glass-j-match above bowl. 21/4*21/4 
x 2 in. high. Hold %-in. diam. candles. (Not included) . .86 HV 9794 
I Clear Crystal Candelabra. Comparable in design to candelabra sell- 
ing for as much as three times Wards price! Crystal glass — 8 pend- 
ants on each holder. 91/ B in. wide, 8V2 in. high 86 HV 9639 



U Pair of Cream Jars. Genuine China — satiny finish. Ivory color with 
m Gold-color script design. 4l/ 2 in. high, 3-in. diam 86 HV 9776 

Lotion Bottle. Matches above jars. 51/2 by 2i/ 4 in. diam. . .86 HV 9775 
U Decorative Pottery Birds. Unusual accessories for your home. Smooth 

Pottery in predominating Yellow, Blue and Fuchsia . . . Ivory-colored 

Base. Birds are 12V 2 in. high 86 HV9713 

p Folding Leather Desk Pad. Genuine leather in attractive Maroon color. 

Lined with Rayon Moire— with pockets. Calendar and Blotter. 16 in. 

long, Hi/2 in. wide. Opens to 32 in 86 HV 9779 

D Leather Cigarette Box. Rich Maroon leather with Gold-colored tool- 

ing around edge of cover. Two compartments for cigarettes — Cedar 

lined. 63/ 8 in. long, 4l/ 4 in. wide, 23/ 8 inches high 86 HV 9780 

C Unusual Hand Vase. Lovely Milk-White glass in authentic design. For 

small flowers. 8 in. high, 41/2 in. top diam 86 HV 9738 

T Pair of Hurricane Lamps. Crystal glass chimneys with fine-cut design. 

121/2 in. high, 5-in. diam. Heavy glass base 86 HV 9715 

II Genuine China Roosters. , ■ . Celedon-Green with White markings. 

Distinctive ornaments for mantel or buffet. 9*M in. high, 23/ 4 in. diam. 

at base .86 HV 9763 

U Wood Box. Black Wood Box with hand-painted floral design. Gold- 

1 colored border on ltd and base. 6x43/ 4 xl7/ 8 in. high 86 HV 9782 

W Milk-White Glass Rooster Dish. 53/ 4 x4y 4 x4 in. deep 86 HV 9742 

XWood Smoking Set. Smooth Brown wood. Tray, 6y 8 x4V 2 in. Cigarette 
Box, 3y 8 x23/ 4 xiy 8 in. deep. 2 Ash Trays, 3?/ 8 x3 in. wide. . .86 HV 9786 
V Square Crystal Ash Tray. Heavy crystal in simple modern design. Cut 
and polished edges. Top, 53/ 4 -in. square. Base, 43/ 4 -in. . . .86 HV 9753 
7 Round Crystal Ash Tray. Modern designed ash tray in heavy crystal 
L glass. 71/2 in. in diameter .....86 HV 9791 

For prices on the above Accessories, see current Price list under Pg. 68. 



ards Page Sixty-eight 









All rooms used as backgrounds for furniture in this catalog 
were done by Wards own Interior Decorating Department. 
If you wish help in making your rooms equally attractive 
write to Interior Decorating Department, Montgomery Ward, 
Chicago, for our free Questionnaire. Wards decorators will 
be glad to help solve your decorating problems. They will 



suggest furniture and its arrangement, wall and floor cover- 
ings, draperies, rugs, linens, china, glass, lamps and accesso- 
ries. Whatever your problem, just describe it on the Ques- 
tionnaire, and you will be sure to get prompt, expert advice 
from Wards staff of professional interior decorators. There 
is no charge for this service, or any obligation to buy. 






FOR 
LIVING ROOM 


OCCASIONAL 
PIECES 


FOR 
DINING ROOM 


FOR 

BEDROOM 


LAMPS 


MIRRORS 


TRADITIONAL 
FURNITURE 


Pages 2-21 


Pages 2, 5, 7, 9, 
10,11,14,15,16-21 


Pages 22-29 


Pages 30-40 


Pages 66 , 67 Also 

Pages 2, 4,11, 15, 

30,32,33,35,36, 

37, 38, 39 


Pages 2, 4, 8, 9, 

15,23,24,25, 

26, 27, 29, 33, 

34, 35, 37, 38, 39 


MODERN 
FURNITURE 


Pages 43-45 


Pages 43-45 


Pages 46-48 


Pages 49-56 


Pages 66, 67 Also 

Pages 43, 52, 53, 

54,55,56 


Pages 43, 46, 
48, 53 


EARLY 

AMERICAN 

FURNITURE 


Pages 60-61 


Pages 60-61 


Pages 57-59 


Pages 62-65 


Pages 66, 67 Also 

Pages 60, 61, 62, 

63,64 


Pages 57, 63, 65 


* FABRIC COLOR PAGES— Pages 41-42 • "HOW TO ORDER"— Page 70 

• ACCESSORIES-Page 68 • WARDS TIME PAYMENT PLAN-Page 70 

• PRICES, TERMS, RATES-See Price List • FREIGHT INFORMATION-Page 70 



Words Page Sixty-nt 




(3?%&z^ fa G^zfe*. 



Give Complete Information. Select the items wanted, then fill out the 
order blank enclosed giving the following information: State the name, 
article number, quantity desired, and price of each item. For prices and 
Shipping Information on all available articles, refer to the current Price 
List enclosed with this book. Where there is a choice of fabric, color and 
pattern or choice of finish, etc. be sure to specify which and include any 
other information we need to fill your order without delay. 

Mail Your Order. Enclose a money order, bank draft, or check. If you 
are on a rural route, your mail carrier wilt buy a money order for you. 



See below under "Deliveries" for explanation concerning handling of 
transportation. Actual Freight Rates and Express Rate Tables are, in back 
of the current Price List enclosed with this book. 

Where to Send Your Order. If you live near one of Wards Retail Stores 
or a Ward Catalog Order Office, you may find it more convenient to 
order your Hallmark Quality furniture from one of these places. Otherwise, 
send your Hallmark order to Montgomery Ward at Chicago, Baltimore, 
Albany, St. Paul, Kansas City, Ft. Worth, Denver, Portland, or Oakland— 
whichever is the nearest point to you. 




Wards Time Payment Plan is an added convenience for Wards Hallmark 
Quality customers — a credit convenience that means you can have fine 
Hallmark Quality furnishings in your home now and enjoy them as you 
pay for them. Hallmark Quality furniture is a lasting Investment to you — 
Wards Credit Plan is the most convenient way to pay for this investment 
in your home ... a small amount down and the balance monthly. If you 
have an account with Wards, you may be able to add your purchases to it. 

This economical credit plan is available to any person of responsibility 
and good standing who has a steady income. Credit permits you to buy 
the furniture you want most and to select better quality than you might 
choose if you paid cash. 

Include Anything Wards Sells. Make up an order of the things you need 
from this catalog — Furniture, Lamps, Mirrors, Pictures and Room Acces- 
sories. Include Rugs, Draperies, etc. that you need from the selections 
in our big General Catalog. Your total purchase must amount to $10 or 



more if using Wards Time Payment Plan; $5 or more when you have been 
advised that you can add to your existing account. 

Convenient Monthly Payments. Send us your order with only the small 
down payment as shown in the Table which you will find in the current 
Price List. Include In this initial Down Payment 10% of any Sales Tax an 
the Furniture portion of your order. Pay the Balance Monthly, beginning 
30 days after you receive your goods. 

No Hidden Charges. You know exactly what you pay for credit at Wards 
(10% of the balance remaining after the down payment has been de- 
ducted). Even with this credit charge added, you pay much less than if 
you bought this fine furniture elsewhere for cash. 

Order Now. Write your order on the order blank enclosed (see "How To 
Order" above for complete information); fill in and sign the form on the 
back. Monthly payments may be made by mail or at any of Wards Mail 
Order Houses, Order Offices, or Retail Stores. 




<&?V&f 



All furniture in this catalog is shipped to you directly from the factory or 
nearby warehouse, thus giving you the benefit of lower prices than if you 
bought in the regular way. You can choose whichever serves you better 
. . , fast, through-train freight shipment, or convenient "Over the 
Hi-way" truck line from nearby points. Truck rates on furniture are usually 
higher than rail rates. Do not send money for transportation charges if 
there is an agent at your local station. You pay him when the goods 
arrive. If there is no agent, include enough extra with your remittance to 
prepay the freight. We will refund every cent not actually needed for 
transportation charges. 

Home Delivery to Cities and Towns. Rail and Truck shipments usually will 
be delivered to addresses within the corporate limits of cities where 
the railroad has a local freight agent or the trucking company has a 
freight terminal or local cartage service. (Deliveries made only to side- 
walk or first floor.) If you wish added service, consult your freight agent 
for Information and specify Home Delivery on your order. For savings, 
build your order to 100 pounds or more; most railroads and truck lines 
make the same charge for carrying less than 100 lbs,, as for a full 100 lbs. 



In Estimating Freight Costs, charges for freight are classified into two 
groups. Group 1 applies to all furniture that is shipped set-up, such as 
Chests, Dressers, Vanities, Buffets, Chairs, China Cabinets, Davenports, 
Desks and Occasional Tables. Group 2 applies to all furniture that is 
shipped unassembled, such as Beds and Dining Room Tables and freight 
Rates are about 15 per cent lower than on Group 1. The table in the 
current Price List enclosed with this book shows the Group 1 freight rate 
per 100 lbs. from each factory to 30 principal cities. Included in the 
Price List in the back of the book you will find the shipping point of each 
item. Use the table to find the rate for 100 lbs. to the city nearest your 
home. For example if you order 300 pounds of furniture taking the Group 1 
rate, the freight charge would be 3 times the 100 lbs. rate. Note that the 
rates shown are only estimated. If you wish actual charges ask your 
freight agent, or write to us. 

Concerning Express Rates, if you have an agent at your station, do not 
send money for express,- pay charges on delivery. It's easy to quickly 
estimate them. See current Price List for specific example of estimating 
express rates to your home. 



Wofds Page Seventy 




A & Q